The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural,
The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural,
Contributed by business specialists from Europe, North America, Australia, Colombia, and Israel, the 18 chapters in this volume explore the origin and development of international entrepreneurial stra
Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business wor
