Frames typography as a system of interrelated concerns as much as it summarizes the traditional craft that is the usual content of books on typography. This book describes the constantly shifting terr
This book moves beyond the traditional rules-based approach by describing typography as a system of interrelated concerns heavily influenced by the contexts of audience, medium, and message. It presen
First appearing on early Spanish maps as the Río Escondido, or hidden river, and later named Río de las Nueces after the abundant pecan trees along its banks, the Nueces today is a stream of seeming c
