The marketer's guide to standing out from the crowd and connecting with consumersAs advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heati
Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate,
Move over, cupcakes! Cutie Pies features recipes for 40 delicious sweet and savory snack-size pies, following one of the hottest trends in food: tiny desserts.Praised by Bon Appetit, DailyCandy, and S
Daniel Cone's descendants can be grateful that this Scottish prisoner of the English Civil War became a servant in the most prominent family of early New England, the Winthrops. As a result, Daniel
Steve Cone, an advertising and marketing veteran of nearly 30 years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity, has the kind of hard-earned, hig
The community center reception hall was ablaze with a hundred tiny candles. The wedding rehearsal members were milling around waiting for the bridegroom to return. Josie checked her watch surreptitiou
The most comprehensive, user-friendly upholstery book on the market just got better!Over its lifetime, SINGER« Upholstery Basics has sold nearly 150,000 copies. Now, with five new projects and a
Traditionally thought of as the last great unspoiled territory on Earth, the Arctic is in reality home to some of the most contaminated people and animals on the planet. Awarded a major grant to cond
