Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interv
First published in 1987, Common Knowledge offers a radical departure from the traditionally individualistic psychologies which have underpinned modern approaches to educational theory and practice. Th
This accessible text introduces the key elements of a discursive approach to psychology. This focuses on how discourse - naturally occurring talk and text - can be studied and understood as theaccompl
Reading Literary Animals takes a broad chronological sweep, from medieval times to present day, to explore the literary status and the representation of animals in literature, Editors, Jane Spencer, D
Reading Literary Animals takes a broad chronological sweep, from medieval times to present day, to explore the literary status and the representation of animals in literature, Editors, Jane Spencer, D
