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原文書 (8)
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無庫存 (8)
商品定價

$800以上 (8)
出版日期

2016年以前 (8)
裝訂方式

平裝 (2)
精裝 (6)
作者

John F. Sherry Jr. (EDT)/ Eileen Fischer (EDT) (2)
Stephen Brown (EDT)/ John F. Sherry Jr. (EDT) (2)
Gregory S. Carpenter/ Gary F. Gebhardt/ John F. Sherry Jr. (1)
Jean-Marie Floch/ Robin Orr Bodkin (TRN)/ John F. Sherry Jr. (FRW) (1)
Patrick E. Murphy (EDT)/ John F. Sherry Jr. (EDT) (1)
Russell W. Belk (EDT)/ John F. Sherry Jr. (EDT) (1)
出版社/品牌

M E Sharpe Inc (2)
Taylor & Francis (2)
PBKJAIEM (1)
Palgrave Macmillan (1)
Routledge UK (1)
St Martins Pr (1)

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8筆商品,1/1頁
Resurgence ― The Four Stages of Market-Focused Reinvention
90折
作者:Gregory S. Carpenter; Gary F. Gebhardt; John F. Sherry Jr.  出版社:St Martins Pr  出版日:2014/02/18 裝訂:精裝
"Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks fo
無庫存,下單後進貨(到貨天數約30-45天)
定價:1520 元, 優惠價:9 1368
作者:Russell W. Belk (EDT); John F. Sherry Jr. (EDT)  出版社:PBKJAIEM  出版日:2007/06/05 裝訂:精裝
Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the
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02-25006600[分機130、131]。
作者:Stephen Brown (EDT); John F. Sherry Jr. (EDT)  出版社:M E Sharpe Inc  出版日:2003/06/01 裝訂:精裝
US and European scholars of marketing offer 17 essays at the confluence of the voluminous literature on servicescapes, latter-day literature on nostalgia in general and retromarketing in particular, a
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02-25006600[分機130、131]。
Time, Space, and the Market ― Retroscapes Rising
滿額折
作者:Stephen Brown (EDT); John F. Sherry Jr. (EDT)  出版社:M E Sharpe Inc  出版日:2002/10/01 裝訂:平裝
A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different coun
無庫存,下單後進貨(到貨天數約30-45天)
定價:2839 元, 優惠價:1 2839
Explorations in Consumer Culture Theory
90折
作者:John F. Sherry Jr. (EDT); Eileen Fischer (EDT)  出版社:Taylor & Francis  出版日:2011/04/15 裝訂:平裝
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addres
無庫存,下單後進貨(到貨天數約45-60天)
定價:2639 元, 優惠價:9 2375
作者:John F. Sherry Jr. (EDT); Eileen Fischer (EDT)  出版社:Routledge UK  出版日:2008/11/18 裝訂:精裝
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addres
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
作者:Patrick E. Murphy (EDT); John F. Sherry Jr. (EDT)  出版社:Taylor & Francis  出版日:2013/07/23 裝訂:精裝
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for mar
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
作者:Jean-Marie Floch; Robin Orr Bodkin (TRN); John F. Sherry Jr. (FRW)  出版社:Palgrave Macmillan  出版日:2001/12/14 裝訂:精裝
Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to th
若需訂購本書,請電洽客服
02-25006600[分機130、131]。

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