Covering issues from pricing strategies to product life cycle (PLC)that are somewhat unique for high-tech firms, this undergraduate textbook integrates law and economics into the overall study of mark
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and
Debates over the economic, social, and political meaning of slavery and the slave trade have persisted for over two hundred years. The Atlantic Slave Trade brings clarity and critical insight to the s
