Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing
Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing
Managing and Marketing Technology proposes that strong management of a firm's technology improves both the marketing potential of existing products and allows firms to identify opportunities for new p
