All multibusiness companies need to be able to justify their ownership of their multiple businesses. The corporate-level strategy must show how and why the corporate parent adds value to its business.
The sixth edition provides a thorough grounding in basic mathematical and statisical techniques for business students, and students on a professional course such as accounting. The result is a compreh
Human Resource Management in a Business Context 3rd edition is a comprehensive introductory textbook addressing the needs of business students studying HRM modules on first year courses and beyond.
Marketing is second only to the physical sciences in its use of quantitative techniques. Quantitative Methods in Marketing provides a survey of the latest techniques used by marketers and market rese
Organization is a collection of original contributions on the subject of organizational theory from area specialists. Split into six relevant sections, Organization provides a wide-ranging overview of
Organizational learning, the examination of how organizations learn as groups rather than as individuals, is a fast growing area of interest, and is now considered an essential factor in business succ
Ethnic Marketing is a practical guide to marketing to ethnic communities in various countries and cultures. There is growing evidence that the cultural and ethnic diversity of many advanced and newly
