When planning for the future we often ask, "What will the economy be doing this time next year?" Or, "What will be different ten years from now?"But forecasting is hard. The important events that will shape the future are inherently unpredictable. Instead, we should be asking a different question:What will be the same ten years from now?What will be the same one hundred years from now?Knowledge of the things that never change is more useful, and more important, than an uncertain prediction of an unknowable future.In Same As Ever, bestselling author Morgan Housel shares 24 short stories about the ways that life, behaviour, and business will always be the same. Armed with this knowledge of the unchanging, you will have a powerful new ability to think about risk, opportunity, and how to navigate the uncertainty of the future. As you see familiar themes repeat again and again in the years ahead, you'll find yourself nodding and saying, "Yep, same as ever."
Robbie Burns, aka the Naked Trader, is an ordinary bloke who quit his day job and traded his way to over £3 million buying and selling shares – tax-free. No gimmicks. No multiple screens.No lucky bubbles. Just common-sense trading techniques, tea, toast and afternoon naps. And a lot of time to do whatever else he wanted.While whole industries rely on making trading sound more difficult than it really is, the secret no one wants you to know is that anyone can use it to never have to work another ordinary job in their life. This book shows you how to do so without taking silly risks, swallowing a financial dictionary or staring at a screen all day. In the Naked Trader, Robbie Burns reveals:How stock market trading actually worksWhere to find quality companies (and what makes them decent)What a winning trade plan looks likeThe best times to buy and sell sharesProven methods for controlling risk (including the subtle art of stop-losses)The mindset you need for long-term successSurprising w
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has
Fully revised and updated third editionA Practical Guide to Using Repo Master Agreements is the essential book for all who need to know about the international repo market and its products, the import
From "The Godfather of FI", a follow-up to his international bestselling personal finance sensation The Simple Path to Wealth!Pathfinders brings together scores of amazing and insightful real-life stories from real people on the journey to financial independence-providing practical encouragement and inspiration for anyone who wants to join them. Lighting the way in the real world to The Simple Path to Wealth, these are fascinating, heartfelt, often surprising tales: - of struggles overcome and the rewards that followed - of enterprising solutions to unexpected problems - of sacrifices made and the kindness of strangers - of surprisingly simple steps-and the amazing places they can take youand much, much more. Author JL Collins accompanies these readers' stories with reflections on his "rules for the road"-as well as a candid conversation about the journey to financial freedom with his daughter, the inspiration for his original international bestseller.Pathfinders is the ultimate compan
Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people.Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.