Mothers are the most powerful consumers in the United States today. But to obtain a portion of the $17 trillion+ spent by moms, authors Maria Bailey and Bonnie Ulman say marketers must recognize the
A financial advisor recounts an interview with a recently retired physician who planned an enjoyable—and costly—retirement. The doctor wanted his entire portfolio in bonds, which was far
“We set out to write a book that could make all us Johnnies better sales people—and now you hold the results of that desire in your hands. Who should be reading it? Sales executives and managers who w
This updated and revised edition of the restaurant industry bestseller, The Upstart Guide to Owning and Managing a Restaurant is filled with step-by-step strategies and action plans explained and out
Every year, hundreds of thousands of students in the U.S. enter college totally clueless as to their choice of a major, and even less sure about what they will do with the rest of their lives. But fo
Disasters, throughout the ages, have shaped the built environment. The way city planners, architects, engineers and politicians plan and design cities, buildings, highways, tunnels and bridges have a
For the first time in paperback, a revised edition of the book that launched the term “customer evangelism.” Updated with new statistics and figures, this landmark book has shown countles
In Making Big Money Investing in Foreclosures, authors Peter Conti and David Finkel outline a step-by-step approach to making money in real estate by investing in foreclosures—properties whose owners
Baby boomers heading into their retirement years must take the time to ensure that their estates are in order—and that means a lot more than just preparing a will and naming an executor. Insura
"A solid... insightful explanation of how the Internet has armed the consumer—which is to say, everyone—against the mindless blather of corporate messaging attempts. Drop everything and r
