McNally, an author, speaker, and consultant in leadership and brands, and Speak, an author, speaker, and specialist in brand building, explain the concept of developing a personal brand as a process of discovering one's self and aspirations, arguing that the best way to establish a strong, memorable brand is to make a positive difference in the lives of others through lasting impressions that build trusting relationships. They describe how to identify key components of a brand, convey it to the world, see if it aligns with important relationships, and assess progress. This edition has been revised and updated to incorporate new material on how to use social media to build a personal brand and case studies of individuals whose personal brands have impacted the world, such as Temple Grandin and Terry Fox. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)
Cursed at birth, Sleeping Beauty is destined to fall asleep for a hundred years on her sixteenth birthday. Can the good fairies, and true love's first kiss, save her? Delicate cutaways and holes to pe
Peep through the pages of this magical and wonderfully produced book to follow the journey of Cinderella from maid to princess, on her quest to find Prince Charming. Illustrations: Full colour through
In conservation, perhaps no better example exists of the past informing the present than the return of the California condor to the Vermilion Cliffs of Arizona. Extinct in the region for nearly one hu
In conservation, perhaps no better example exists of the past informing the present than the return of the California condor to the Vermilion Cliffs of Arizona. Extinct in the region for nearly one hu
Intended primarily for Principles of Economics courses, this text also provides practical content to current and aspiring industry professionals. ? Reviewers tell us that Case/Fair/Oster is one of the
In 1910, Karl Jaspers wrote a seminal essay on morbid jealousy in which he laid the foundation for the psychopathological phenomenology that through his work and the work of Hans Gruhle and Kurt Schne
In Staging the World Rebecca E. Karl rethinks the production of nationalist discourse in China during the late Qing period, between China’s defeat in the Sino-Japanese War in 1895 and the procl
