Be Your Own Brand ─ Achieve More of What You Want by Being More of Who You Are
商品資訊
ISBN13:9781605098104
出版社:Berrett-Koehler
作者:DAVID MCNALLY; KARL D. SPEAK
裝訂/頁數:平裝/143頁
規格:22.2cm*14.6cm*1.9cm (高/寬/厚)
版次:2
商品簡介
作者簡介
David McNally has enjoyed an extensive international business career and is among an elite group of recipients elected into the Speaker Hall of Fame by the National Speakers Association (NSA). David is also the author of the bestselling books Even Eagles Need a Push: Learning to Soar in a Changing World and The Eagle's Secret: Success Strategies for Thriving at Work and in Life. Now as the president of TransForm Corporation, David and his team work with many of the world’s most successful companies preparing their employees to compete in an ever more complex future. Clients include Abbott, Ameriprise, Carlson Wagonlit Travel, Delta Airlines, Fidelity, Gartner, Otto Bock, Perkin Elmer, Pulte Homes, and Thrivent Financial.
Karl D. Speak has earned a global reputation for his proven and unconventional approach to using brand as an innovative customer-centric leadership platform. Through Brand Tool Box, Ltd., the company he founded in 1984, Karl’s pioneering work on personal and organizational brand alignment has created a breakthrough framework for implementing internal brand-building and customer-centric organizational development programs being used by organizations in every industry around the world. In addition to his consulting practice, Karl is a bestselling author and sought-after speaker. Karl has taught in the MBA programs at University of Minnesota, Saint Thomas University, and has been a guest lecturer at University of Westminster in London, Capella University, and ESADE University in Madrid, among others.
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