NOW IN PAPERBACK--The most important tool for the future of humanity. More data can't solve all our problems: this is a guide to the unique ability humans have to frame new questions and so get better results than anyone could have previously imagined.We long thought that the best decisions are based on data and lots of it. FRAMERS is an investigation of both the limits of data-driven artificial intelligence and a user's manual for the irreplaceable ability that has enabled Homo sapiens' most enduring platforms of prosperity and happiness. Cukier, Mayer-Schönberger, and de Véricourt define exactly what is the most important thing humans will always do better than robots. Frames are mental models of the world that we use to understand problems and to come up with new or refined solutions. As a tool, framing has always been with us. But as long as we were focused on traits like memory and reasoning that were more obviously essential to human cognition, framing didn't get much attention.