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品牌行銷法律課:從商標布局、公平交易到消費者權益及個資保護,律師教你安全行銷不觸法!
滿額折
作者:陳佑寰  出版社:三民書局  出版日:2023/01/18 裝訂:平裝
商業模式與科技不斷創新的時代,行銷手法跟著推陳出新但..... 行銷之前請先問問自己 會不會誤踩法律地雷! 本書由律師執筆 帶你避開在品牌行銷時會遭遇的法律風險 哪些行銷冤枉路不可走? 找網紅發業配文少了一步就被罰? 飢餓行銷一不小心也被罰? 標示市價下殺還要留意什麼? 送贈品行銷太好康會被罰? 下競品關鍵字廣告帶我飛不行嗎? 前往充滿風險的行銷世界,有些法律你得先弄懂 品牌商標怎麼布局?商標法不可不備! 不實廣告怎麼界定?公平交易法不可不知! 退貨機制也能是行銷手法?消費者保護法不可不懂! 元宇宙正夯,品牌要怎麼布局? 元宇宙與商標註冊有什麼關係? 虛擬世界裡的商品與服務也需要註冊商標來行銷 Nike 早就搶先布局,元宇宙的世界也將可見Nike 虛擬商品 NFT 新興行銷,你還沒開始? 連張惠妹都用NFT 寵粉?-VIP 尊榮行銷 師園鹹酥雞NFT 換起來?-賦能行銷學起來 NFT 與著作權、肖像權也有關?小心!不慎就掉進法律黑洞裡 品牌行銷到底有多重要? 看《茶金》推動品牌行銷扭轉經營困境 透過《魷魚遊戲》參透商標布局註冊 讓律師以平易近人的文字解說相關的法律議題 帶領你探索品牌行銷的基本面與應用面
庫存 > 10
定價:400 元, 優惠價:85 340
Consumer Rights Law
90折
作者:Margaret C. Jasper  出版社:Oceana Pubns  出版日:2007/11/27 裝訂:精裝
The new edition of this Legal Almanac is fully updated to include the latest legislation in consumer rights law. The author explores a number of common transactions that customers often face and offe
無庫存,下單後進貨(到貨天數約30-45天)
定價:1786 元, 優惠價:9 1607
UK Consumer Rights Act 2015
滿額折
作者:Her Majesty's Government  出版社:Independently published  出版日:2021/04/21 裝訂:平裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:1920 元, 優惠價:1 1920
Explanatory Notes to Consumer Rights Act 2015
滿額折
作者:United Kingdom Legislation  出版社:Lightning Source Inc  出版日:2022/01/15 裝訂:平裝
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定價:986 元, 優惠價:1 986
Consumer Rights Act 2015 (c. 15)
滿額折
作者:United Kingdom Legislation  出版社:Lightning Source Inc  出版日:2022/01/16 裝訂:平裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:1181 元, 優惠價:1 1181
作者:Mohammed Kamalun Nabi; Mohammed Irshadun Nabi; Kishore C. Raut  出版社:Intl Specialized Book Services  出版日:2015/01/12 裝訂:精裝
Consumer protection policies create an environment whereby the clients and customers receive satisfaction from the delivery of goods and services. One of the disquieting features of India's democracy
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定價:3270 元, 優惠價:1 3270
作者:Josep Maria Bech Serrat  出版社:Springer Verlag  出版日:2012/05/27 裝訂:精裝
New rules on distance contracts provided for the Consumer Rights Directive of 25 October 2011 do not apply to package holidays or contracts falling within the scope of the Timeshare Directive. Moreove
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02-25006600[分機130、131]。
作者:Wendy Reiboldt; Melanie Mallers  出版社:Abc-Clio Inc  出版日:2013/11/26 裝訂:精裝
"Designed to empower readers to advocate for themselves and others, this wide-ranging encyclopedia reveals a surprising range of resources and options that consumers have at their disposal"--
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作者:Rille Raaper  出版社:Routledge  出版日:2023/08/28 裝訂:精裝
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02-25006600[分機130、131]。
Student Identity and Political Agency: Activism, Representation and Consumer Rights
90折
作者:Rille Raaper  出版社:Routledge  出版日:2023/08/28 裝訂:平裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:2203 元, 優惠價:9 1983
作者:Denis Barry; Edward Jenkins; Charlene Sumnall; Ben Douglas-jones; Daniel Lloyd  出版社:OUP Academic UK  出版日:2016/03/21 裝訂:平裝
The Consumer Rights Act is a vital and far-reaching piece of legislation containing provisions specific to contract and consumer law, criminal law, and competition law. It sets out a much-needed frame
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作者:Karen White  出版社:INDEPENDENT CAT  出版日:2024/07/08 裝訂:平裝
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02-25006600[分機130、131]。
作者:Giovanni De Cristofaro (EDT); Alberto De Franceschi (EDT)  出版社:Intersentia Uitgevers N V  出版日:2016/08/15 裝訂:平裝
This book offers an innovative and systematic analysis of the new rules on consumer sales contracts in several EU Member States after the implementation of Directive 2011/83/EU on consumer rights.
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作者:Burkhard Hess (EDT); Stephanie Law (EDT)  出版社:Hart Pub Ltd  出版日:2019/06/27 裝訂:精裝
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02-25006600[分機130、131]。
作者:South Asia Human Rights Documentation Centre  出版社:Oxford Univ Press USA  出版日:2006/07/20 裝訂:平裝
This introductory text covers various aspects of human rights, including international human rights law, the role of the UN system, the Indian constitution and the human rights movement in India, gen
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定價:2400 元, 優惠價:1 2400
Harry Potter: Patronus Mini Projector Set
滿額折
作者:Running Press; Warner Bros. Consumer Products Inc.  出版社:Running Pr Book Pub  出版日:2022/09/13 裝訂:盒裝
Expecto Patronum! Call on the Patronuses of 11 major Harry Potter characters with this officially licensed collectible set.SPECIFICATIONS: 3-inch projector features 11 Patronuses from the Harry Potter films and projects them across a 5-foot distance. Bonus 12th projection of the Harry Potter logo also included.BONUS STICKER BOOK: Mini sticker book includes 22 full-color stickers.PERFECT GIFT: A unique and keepsake item for all fans of Harry Potter. OFFICIALLY LICENSED: Authentic collectible. Copyright © 2022 Warner Bros. Entertainment. WIZARDING WORLD characters, names, and related indicia are © & ™ Warner Bros. Entertainment Inc. WB SHIELD: © & ™ WBEI. Publishing Rights © JKR. (s22)
優惠:辦公室無用小廢物展
無庫存,下單後進貨(到貨天數約30-45天)
定價:568 元, 優惠價:79 448
作者:Iris Benohr  出版社:OUP Academic UK  出版日:2014/02/19 裝訂:精裝
Traditionally, consumer law has played an instrumental role in the EU as a tool for market integration. There are now signs in the new EU legal framework and jurisprudence that suggest this may be cha
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A Straightforward Guide To The Rights Of The Consumer
滿額折
作者:David Bryan  出版社:Straightforward Publishing  出版日:2023/01/26 裝訂:平裝
無庫存,下單後進貨(到貨天數約45-60天)
定價:549 元, 優惠價:95 522
Advertising and Consumer Citizenship ─ Gender, Images and Rights
90折
作者:Anne M. Cronin  出版社:Taylor & Francis  出版日:2001/02/01 裝訂:平裝
The study asks where and how gender emerges as a significant organizing principle in contemporary advertising. Cronin (sociology, Lancaster U., UK) analyzes print ads to highlight gender function and
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定價:2923 元, 優惠價:9 2631
Consumer Action Handbook 2014
滿額折
作者:Us General Services Administration (COR)  出版社:Createspace Independent Pub  出版日:2014/09/23 裝訂:平裝
In today's fast changing world, the consumer needs to be well informed about his rights and responsibilities. This Handbook is a complete reference to all the required information, relevant offices, a
無庫存,下單後進貨(到貨天數約30-45天)
定價:579 元, 優惠價:1 579
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