協助企業家與管理者建立可長可久的平台事業!哈佛大學商學院 X MIT史隆管理學院 X 薩里大學商學院研究策略與創新30年作者的權威之作擁有好平台比擁有好產品更重要!♦四步驟,啟動平台事業♦避開失敗平台常犯的四大致命錯誤♦傳統企業加入平台經濟的三種方式♦提前掌握未來將成為重要平台的四項新興技術邱奕嘉/政大商學院副院長——專文推薦王雪紅/HTC創辦人暨董事長朱文儀/台大商研所教授詹宏志/網路家庭董事長
Master digital platforms to deliver powerful messages and build your personal brand“In the virtual world, every voice mail, e-mail, or tweet is fraught with the danger of misunderstanding or misdirect
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