This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product dev
This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product dev
In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion,
In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion,
Current trends and tastes Compiled by the style-savvy staff of the seminal monthly i-D, Fashion Now highlights the work of over 90 designers around the globe, focusing on not only the biggest names
Helps readers develop a portfolio of fashion design skills while guiding them through the fashion design process in fashion industry. This book explains: how to analyze and forecast fashion trends; ho
Some fashion trends never go out of style, like blue jeans or the little black dress — but this paper doll book isn't about classics. Instead, two dolls model a wardrobe of fads from recent decades: G
Fashion trends can change overnight, presenting a unique challenge for designers and advertisers. The promotion of a brand’s image has to reflect current trends and grab the attention of new customers
Trends come and go, but the trends of our epoch are historic, relying as much as they do upon the rapid changes that have taken place in every sphere due to the enormous presence of the Internet. Fast
Enter the world of sports fashion, and exercise in style. This is the story of the biggest names in sport and the brands who have clothed them. Puma, Nike, Adidas, Hugo Boss, Ralph Lauren, Chanel, Pra
