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品牌行銷法律課:從商標布局、公平交易到消費者權益及個資保護,律師教你安全行銷不觸法!
滿額折
出版日:2023/01/18 作者:陳佑寰  出版社:三民書局  裝訂:平裝
商業模式與科技不斷創新的時代,行銷手法跟著推陳出新但..... 行銷之前請先問問自己 會不會誤踩法律地雷! 本書由律師執筆 帶你避開在品牌行銷時會遭遇的法律風險 哪些行銷冤枉路不可走? 找網紅發業配文少了一步就被罰? 飢餓行銷一不小心也被罰? 標示市價下殺還要留意什麼? 送贈品行銷太好康會被罰? 下競品關鍵字廣告帶我飛不行嗎? 前往充滿風險的行銷世界,有些法律你得先弄懂 品牌商標怎麼布局?商標法不可不備! 不實廣告怎麼界定?公平交易法不可不知! 退貨機制也能是行銷手法?消費者保護法不可不懂! 元宇宙正夯,品牌要怎麼布局? 元宇宙與商標註冊有什麼關係? 虛擬世界裡的商品與服務也需要註冊商標來行銷 Nike 早就搶先布局,元宇宙的世界也將可見Nike 虛擬商品 NFT 新興行銷,你還沒開始? 連張惠妹都用NFT 寵粉?-VIP 尊榮行銷 師園鹹酥雞NFT 換起來?-賦能行銷學起來 NFT 與著作權、肖像權也有關?小心!不慎就掉進法律黑洞裡 品牌行銷到底有多重要? 看《茶金》推動品牌行銷扭轉經營困境 透過《魷魚遊戲》參透商標布局註冊 讓律師以平易近人的文字解說相關的法律議題 帶領你探索品牌行銷的基本面與應用面
優惠價:79 316
庫存 > 10
出版日:2025/10/20 作者:Huishu Wu  出版社:Springer Nature  裝訂:精裝
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Personal Data (Privacy) Law in Hong Kong: A Practical Guide on Compliance (Third Edition)
滿額折
出版日:2024/08/01 作者:Ada CHUNG Lai-ling & Guobin ZHU  出版社:香港城市大學出版社  裝訂:精裝
With an increasing concern of personal data privacy in Hong Kong and around the world, the Office of the Privacy Commissioner for Personal Data (PCPD), Hong Kong publishes this third edition of Personal Data (Privacy) Law in Hong Kong: A Practical Guide on Compliance to provide practical guidance on the law of privacy, and the ways to protect personal data in everyday life.This third edition will guide readers through the recent developments of personal data privacy in the local, regional and global contexts with updates on recent Administrative Appeals Board and Court decisions, and investigation reports and materials from the PCPD. In addition, some most-concerned issues are discussed, such as ethical development and use of AI, the collection and use of personal data by employers during COVID-19, data protection under work-from-home arrangements, data security measures for ICT systems, guidelines on doxxing offences and data breach handling. This book will certainly provide readers a
優惠價:79 2844
庫存 > 10
澳門個人資料保護制度(簡體書)
滿額折
出版日:2015/08/01 作者:楊崇蔚; 廖志漢; 廖志聰  出版社:社會科學文獻出版社  裝訂:平裝
本書是第一本系統介紹澳門個人資料保護制度的專著。本書參考了大量其他國家和地區的文獻著作、法律法規及案例,結合作者在個人資料保護領域長期的工作和實踐經驗,全面和深入地介紹了澳門個人資料保護制度及其相關問題。在個人資料保護尤其是私隱權的保護日益受到社會關注的今天,本書不僅有利於澳門社會全面系統地瞭解相關法律的精神和原則,還可以為內地的個人資料保護提供參考和借鑒。
優惠價:87 412
無庫存
出版日:2013/03/05 作者:Noriswadi Ismail (EDT); Edwin Lee Yong Cieh (EDT)  出版社:Springer Verlag  裝訂:精裝
The book deals with data protection issues from practical viewpoints. 40% of the content focus on the Malaysian Personal Data Protection Act (PDPA) 2010 progress, whilst 60% of the content focus on le
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Data Protection for Library and Information Services
90 折
出版日:2001/07/01 作者:Paul Ticher  出版社:Taylor & Francis  裝訂:平裝
The 1998 Data Protection Act provides a framework for the way in which organisations should collect and process personal information. It has far-reaching implications for library and information manag
優惠價:9 1448
無庫存
出版日:2009/08/01 作者:Els De Busser  出版社:Intl Specialized Book Service Inc  裝訂:精裝
The research in this doctoral thesis examines the protection of personal data in two relationships: between judicial and law enforcement authorities of the EU Member States (including Europol and Euro
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個人資料的法律保護:放眼中國內地、香港、澳門及臺灣(簡體書)
滿額折
出版日:2014/07/01 作者:陳海帆; 趙國強  出版社:社會科學文獻出版社  裝訂:平裝
在計算機和通信等信息技術的推動下,個人信息由面對面的直接傳遞經紙面的轉移走向間接的數字化流轉,個人資料的管理價值和商業價值與日俱增。本書收集了港澳臺以及內地學者關於個人資料保護的相關研究文章,就內地和港澳臺地區的個人資料保護制度的立法現狀、個人資料的法律保護與相關權利保障、個人資料的刑法保護等進行了論述,並探討了如何從法律層面有效保護居民個人資料的問題,提出了完善立法保護的迫切性。
優惠價:87 465
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出版日:2023/02/16 作者:Yves Mahugnon Yves Abadassi  出版社:OUR KNOWLEDGE PUB  裝訂:平裝
優惠價:1 3900
無庫存
Effectiveness of Personal Data Protection
95 折
出版日:2009/02/27 作者:Tatjana Matjas  出版社:VDM Verlag  裝訂:平裝
優惠價:95 2926
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出版日:2024/02/09 作者:Boris Pacôme Houphouet  出版社:OUR KNOWLEDGE PUB  裝訂:平裝
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出版日:2024/05/15 作者:Anadi Tewari  出版社:LAP LAMBERT ACADEMIC PUB  裝訂:平裝
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Personal Data Protection and Legal Developments in the European Union
95 折
出版日:2020/05/08 作者:Tzanou; Maria  出版社:Information Science Reference  裝訂:精裝
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出版日:2021/04/07 作者:Mariusz Krzysztofek  出版社:Wolters Kluwer Law & Business  裝訂:精裝
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Privacy and Personal Data Protection Law in Asia
95 折
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出版日:2018/11/01 作者:Mariusz Krzysztofek  出版社:Kluwer Law Intl  裝訂:精裝
About this book: GDPR: General Data Protection Regulation (EU) 2016/679 is a comprehensive commentary in the market on the post-reform personal data protection in the European Union (EU). The book of
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The Emergence of Personal Data Protection As a Fundamental Right of the Eu
90 折
出版日:2014/05/13 作者:Gloria Gonzalez Fuster  出版社:Springer Verlag  裝訂:精裝
This book explores the coming into being in European Union (EU) law of the fundamental right to personal data protection. Approaching legal evolution through the lens of law as text, it unearths the s
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出版日:2023/08/01 作者:Jana Stehlikova  出版社:TECTUM VERLAG  裝訂:精裝
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出版日:2024/11/27 作者:Roman Pascal Kalin  出版社:Springer Nature  裝訂:精裝
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Data Protection, Migration and Border Control
滿額折
出版日:2022/11/17 作者:Teresa Quintel  出版社:Hart Publishing UK  裝訂:精裝
This book assesses data protection rules that are applicable to the processing of personal data in a law enforcement context. It offers the first extensive analysis of the LED and Regulation (EU) 2018/1725. It illustrates the challenges arising from the unclear delineation between the different data protection instruments at both national and EU level. Taking a practical approach, it exemplifies situations where the application of data protection instruments could give rise to a lowering of data protection standards where the data protection rules applicable in the law enforcement context are interpreted broadly. The scope of data protection instruments applied by law enforcement authorities impacts processing for purposes of border control, migration management and asylum because there is an unclear delineation between the different data protection instruments.
優惠價:9 4455
無庫存
出版日:2018/05/15 作者:Anna Berlee  出版社:Eleven Intl Pub  裝訂:平裝
When you buy a home, should that also mean you have to inform the whole world where you live, how much you paid for it, and whether you financed the purchase with a mortgage loan? In essence, the Neth
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出版日:2024/11/15 作者:Juan de Dios Verdugo Damanes Verdugo  出版社:OUR KNOWLEDGE PUB  裝訂:平裝
優惠價:1 2300
無庫存
Courts, Privacy and Data Protection in the Digital Environment
90 折
出版日:2017/05/26 作者:Maja Brkan; Evangelia Psychogiopoulou  出版社:Edward Elgar Pub  裝訂:精裝
Through critical analysis of case law in European and national courts, this book reveals the significant role courts play in the protection of privacy and personal data within the new technological en
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出版日:2010/09/30 作者:Christina Akrivopoulou (EDT)  出版社:Information Science Reference  裝訂:平裝
Law scholars mostly in Europe but also the Philippines and the US discuss privacy, identity, and personality in a world of digital technology; defining the private and the public: political anonymity
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This book analyses the legal approach to personal data taken by different fields of law. An increasing number of business models in the digital economy rely on personal data as a key input. In exchang
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Protecting Privacy in Private International and Procedural Law and by Data Protection ― European and American Developments
滿額折
出版日:2009/06/25 作者:Burkhard Hess (EDT); Cristina M. Mariottini (EDT)  出版社:Ashgate Pub Co  裝訂:精裝
Ensuring the effective right to privacy regarding the gathering and processing of personal data has become a key issue both in the internal market and in the international arena. The extent of onea€?s
優惠價:1 52000
無庫存
出版日:1992/04/01 作者:Colin J. Bennett  出版社:Cornell Univ Pr  裝訂:平裝
The information revolution has brought with it the technology for easily collecting personal information about individuals, a facility that inherently threatens personal privacy. Colin J. Bennett here
優惠價:1 2997
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Personal Data (Privacy) Law in Hong Kong:A Practical Guide on Compliance(電子書)
70 折
出版日:2024/08/01 作者:Ada CHUNG Lai-ling; Guobin ZHU  出版社:香港城市大學出版社  裝訂:電子書
With an increasing concern of personal data privacy in Hong Kong and around the world, the Office of the Privacy Commissioner for Personal Data (PCPD), Hong Kong publishes this third edition of Personal Data (Privacy) Law in Hong Kong: A Practical Guide on Compliance to provide practical guidance on the law of privacy, and the ways to protect personal data in everyday life. This third edition will guide readers through the recent developments of personal data privacy in the local, regional and global contexts with updates on recent Administrative Appeals Board and Court decisions, and investigation reports and materials from the PCPD. In addition, some most-concerned issues are discussed, such as ethical development and use of AI, the collection and use of personal data by employers during COVID-19, data protection under work-from-home arrangements, data security measures for ICT systems, guidelines on doxxing offences and data breach handling. This book will certainly provide read
優惠價:7 2234
Personal Data (Privacy) Law in Hong Kong:A Practical Guide on Compliance(電子書)
70 折
出版日:2020/01/01 作者:Stephen Kai-yi WONG; Guobin ZHU  出版社:香港城市大學出版社  裝訂:電子書
The idea of a right to privacy, which arose in reaction to the rapid rise of newspapers, instant photography and the “paparazzi” of the 19th century, has evolved into a constitutional right in much of the developed world. It is enshrined in Hong Kong through Articles 28, 29, 30 and 39 of the Basic Law. Hong Kong stands proud as the first jurisdiction in Asia to enact legislation to safeguard personal data in the form of the Personal Data (Privacy) Ordinance, Cap 486 (“the Ordinance”) which came into force in 1996. At its centre are the six Data Protection Principles based on the 1980 OECD Guidelines. The office of the Privacy Commissioner for Personal Data was created under this legislation to provide oversight and ensure compliance. The Octopus scandal in mid-2010 eventually led to substantial changes being made to the Ordinance that were enacted in 2012 and 2013, the main amendments being the Direct Marketing provisions and the provision of legal assistance and representation to aggr
優惠價:7 2234
Personal Data(Privacy)Law in Hong Kong:A Practical Guide on Compliance(電子書)
70 折
出版日:2016/07/01 出版社:CityUniversityofHongKongPress  裝訂:電子書
The idea of a right to privacy, which arose in reaction to the rapid rise of newspapers, instant photography and the “paparazzi” of the 19th century, has evolved into a constitutional right in much of the developed world. It is enshrined in Hong Kong through Articles 28, 29, 30 and 39 of the Basic Law. Hong Kong stands proud as the first jurisdiction in Asia to enact legislation to safeguard personal data in the form of the Personal Data (Privacy) Ordinance, Cap 486 (“the Ordinance”) which came into force in 1996. At its centre are the six Data Protection Principles based on the 1980 OECD Guidelines. The office of the Privacy Commissioner for Personal Data was created under this legislation to provide oversight and ensure compliance. The Octopus scandal in mid-2010 eventually led to substantial changes being made to the Ordinance that were enacted in 2012 and 2013, the main amendments being the Direct Marketing provisions and the provision of legal assistance and representation to aggr
優惠價:7 1677
Genetic Data and the Law―A Critical Perspective on Privacy Protection
90 折
出版日:2012/04/30 作者:Mark Taylor  出版社:Cambridge Univ Pr  裝訂:精裝
Research using genetic data raises various concerns relating to privacy protection. Many of these concerns can also apply to research that uses other personal data, but not with the same implications for failure. The norms of exclusivity associated with a private life go beyond the current legal concept of personal data to include genetic data that relates to multiple identifiable individuals simultaneously and anonymous data that could be associated with any number of individuals in different, but reasonably foreseeable, contexts. It is the possibilities and implications of association that are significant, and these possibilities can only be assessed if one considers the interpretive potential of data. They are missed if one fixates upon its interpretive pedigree or misunderstands the meaning and significance of identification. This book demonstrates how the public interest in research using genetic data might be reconciled with the public interest in proper privacy protection.
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Transborder Data Flows and Data Privacy Law
90 折
出版日:2013/07/12 作者:Christopher Kuner  出版社:OUP Academic UK  裝訂:精裝
Over 70 countries and various international organizations have adopted data protection and privacy laws that regulate the cross-border transfer of personal data outside their borders. In an era of glo
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Social Dimensions of Privacy ― Interdisciplinary Perspectives
90 折
出版日:2015/06/30 作者:Beate Roessler  出版社:Cambridge Univ Pr  裝訂:精裝
Written by a select international group of leading privacy scholars, Social Dimensions of Privacy endorses and develops an innovative approach to privacy. By debating topical privacy cases in their specific research areas, the contributors explore the new privacy-sensitive areas: legal scholars and political theorists discuss the European and American approaches to privacy regulation; sociologists explore new forms of surveillance and privacy on social network sites; and philosophers revisit feminist critiques of privacy, discuss markets in personal data, issues of privacy in health care and democratic politics. The broad interdisciplinary character of the volume will be of interest to readers from a variety of scientific disciplines who are concerned with privacy and data protection issues.
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Smart Card Manufacturing - A Practical Guide
90 折
出版日:2002/02/22 作者:Haghiri  出版社:John Wiley & Sons Inc  裝訂:精裝
Demand for the increased protection of personal data has caused a significant rise in the profile of smart cards, and this will continue to be a major growth area with secure mobile communication and
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出版日:2010/03/15 作者:Margaret Ann Wilkinson  出版社:Dundurn Pr Ltd  裝訂:平裝
Dr. Margaret Ann Wilkinson is a Professor in the Faculty of Law at the University of Western Ontario. Her doctoral dissertation on personal data protection law won an award from the American Society f
優惠價:1 760
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