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行銷5.0:科技與人性完美融合時代的全方位戰略,運用MarTech,設計顧客旅程,開啟數位消費新商機
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作者:菲利浦‧科特勒; 陳就學; 伊萬‧塞提亞宛  出版社:天下雜誌  出版日:2021/07/01 裝訂:平裝
掌握MarTech策略佈局的關鍵與戰術,啟動後疫情時代的長期商機!史上第一次,我們同時面對橫跨5個世代的消費族群,該如何觸及?我們第一次,擁有會學習進步的智慧MarTech,可以如何運用?最權威的行銷大師科特勒帶你看清楚加速數位轉型的消費者與商業世界!每一次趨勢改變、方向不清時,行銷大師菲利浦.科特勒博士都會站出來定義新典範、描繪行銷的新價值,成為全球行銷人遵循的圭臬,也為企業指引商機新方向,其著
庫存:3
定價:450 元, 優惠價:9 405
Tokyo Ghost 1 ─ The Atomic Garden
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The Isles of Los Angles 2089 - Humanity is addicted to technology. Getting a virtual buzz is the only thing left to live for, and gangsters run it all. And who do these gangsters turn to when they nee
庫存:1
定價:675 元, 優惠價:1 675
Marketing 5.0: Technology For Humanity
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作者:Kotler  出版社:John Wiley & Sons Inc  出版日:2021/01/12 裝訂:精裝
無庫存,下單後進貨(到貨天數約30-45天)
定價:1064 元, 優惠價:9 958
作者:Sarah Spiekermann  出版社:De Gruyter  出版日:2023/03/20 裝訂:平裝
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定價:3479 元, 優惠價:1 3479
作者:Justyna Zander; Pieter J. Mosterman (EDT)  出版社:Taylor & Francis  出版日:2013/11/08 裝訂:精裝
"This book discusses various aspects computational science and engineering in combination with applied science. It also highlights sustainability to demonstrate how computation can improve different a
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作者:Fouad Soliman  出版社:LAP LAMBERT ACADEMIC PUB  出版日:2024/01/10 裝訂:平裝
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作者:Yochai Ataria  出版社:Palgrave Macmillan Ltd  出版日:2024/07/11 裝訂:精裝
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The opening chapter of this volume reviews the technologies which sustain the prevalence of online child pornography and provides a set of practical investigation techniques for retrieving digital tra
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Artificial Minds: A Near-Future Story of Technology, Control, and the Fight for Humanity
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作者:Jagpreet Singh  出版社:Independently published  出版日:2024/08/19 裝訂:平裝
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定價:480 元, 優惠價:1 480
Law, Science, Liberalism, and the American Way of Warfare ─ The Quest for Humanity in Conflict
滿額折
作者:Stephanie Carvin  出版社:Cambridge Univ Pr  出版日:2014/11/30 裝訂:平裝
Founded and rooted in Enlightenment values, the United States is caught between two conflicting imperatives when it comes to war: achieving perfect security through the annihilation of threats; and a requirement to conduct itself in a liberal and humane manner. In order to reconcile these often clashing requirements, the US has often turned to its scientists and laboratories to find strategies and weapons that are both decisive and humane. In effect, a modern faith in science and technology to overcome life's problems has been utilized to create a distinctly 'American Way of Warfare'. Carvin and Williams provide a framework to understand the successes and failures of the US in the wars it has fought since the days of the early Republic through to the War on Terror. It is the first book of its kind to combine a study of technology, law and liberalism in American warfare.
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定價:1039 元, 優惠價:9 935
Law, Science, Liberalism, and the American Way of Warfare ─ The Quest for Humanity in Conflict
滿額折
作者:Stephanie Carvin  出版社:Cambridge Univ Pr  出版日:2014/11/30 裝訂:精裝
Founded and rooted in Enlightenment values, the United States is caught between two conflicting imperatives when it comes to war: achieving perfect security through the annihilation of threats; and a requirement to conduct itself in a liberal and humane manner. In order to reconcile these often clashing requirements, the US has often turned to its scientists and laboratories to find strategies and weapons that are both decisive and humane. In effect, a modern faith in science and technology to overcome life's problems has been utilized to create a distinctly 'American Way of Warfare'. Carvin and Williams provide a framework to understand the successes and failures of the US in the wars it has fought since the days of the early Republic through to the War on Terror. It is the first book of its kind to combine a study of technology, law and liberalism in American warfare.
無庫存,下單後進貨(到貨天數約45-60天)
定價:3899 元, 優惠價:9 3509
作者:Ramesh Sepehrrad  出版社:Univ Readers  出版日:2021/04/26 裝訂:平裝
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作者:Kevin Werbach  出版社:Cambridge Univ Pr  出版日:2020/09/30 裝訂:精裝
Networks powered by algorithms are pervasive. Major contemporary technology trends - Internet of Things, Big Data, Digital Platform Power, Blockchain, and the Algorithmic Society - are manifestations of this phenomenon. The internet, which once seemed an unambiguous benefit to society, is now the basis for invasions of privacy, massive concentrations of power, and wide-scale manipulation. The algorithmic networked world poses deep questions about power, freedom, fairness, and human agency. The influential 1997 Federal Communications Commission whitepaper “Digital Tornado” hailed the “endless spiral of connectivity” that would transform society, and today, little remains untouched by digital connectivity. Yet fundamental questions remain unresolved, and even more serious challenges have emerged. This important collection, which offers a reckoning and a foretelling, features leading technology scholars who explain the legal, business, ethical, technical, and public policy challenges of b
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作者:Chandrasekar Vuppalapati  出版社:PBKTYFRL  出版日:2021/01/15 裝訂:平裝
Artificial intelligence (AI) stands out as a transformational technology of the digital age. Its practical applications are growing very rapidly. One of the chief reasons AI applications are attaining prominence, is in its design to learn continuously, from real-world use and experience, and its capability to improve its performance.It is no wonder that the applications of AI span from complex high-technology equipment manufacturing to personalized exclusive recommendations to end-users. Many deployments of AI software, given its continuous learning need, require computation platforms that are resource intense, and have sustained connectivity and perpetual power through central electrical grid. In order to harvest the benefits of AI revolution to all of humanity, traditional AI software development paradigms must be upgraded to function effectively in environments that have resource constraints, small form factor computational devices with limited power, devices with intermittent or no
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A Short History of Humanity: A New History of Old Europe
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作者:Johannes Krause  出版社:Random House  出版日:2022/04/19 裝訂:平裝
"Thrilling . . . a bracing summary of what we have learned [from] 'archaeogenetics'--the study of ancient DNA . . . Krause and Trappe capture the excitement of this young field."--Kyle Harper, The Wall Street JournalJohannes Krause is the director of the Max Planck Institute for Evolutionary Anthropology and a brilliant pioneer in the field of archaeogenetics--archaeology augmented by DNA sequencing technology--which has allowed scientists to reconstruct human history reaching back hundreds of thousands of years before recorded time. In this surprising account, Krause and journalist Thomas Trappe rewrite a fascinating chapter of this history, the peopling of Europe, that takes us from the Neanderthals and Denisovans to the present. We know now that a wave of farmers from Anatolia migrated into Europe 8,000 years ago, essentially displacing the dark-skinned, blue-eyed hunter-gatherers who preceded them. This Anatolian farmer DNA is one of the core genetic components of people with conte
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定價:684 元, 優惠價:79 540
Humanizing Healthcare: Transform Culture to Hardwire Humanity at Every Point of Care
90折
作者:Summer Knight  出版社:McGraw-Hill  出版日:2021/04/06 裝訂:精裝
From a top healthcare futurist, frontline innovator, and Deloitte consultant comes a road map to Humanizing Healthcare--hardwiring humanity at every point of care--a cultural transformation that is good for people and good for business. Without meaning to do so, the healthcare industry continues to injure people--patients and clinicians--physically, emotionally, mentally, financially, spiritually, and socially. There have been numerous efforts to overhaul the system, but nothing has yet cured healthcare of its illnesses. Paramedic-turned-physician executive and Deloitte consultant Summer Knight helps top healthcare and life sciences organizations create patient-centric, consumer-oriented healthcare delivery systems. She not only provides a guide for how the industry can transform to embody a more human perspective, using data and technology, she also illustrates how using Humanizing Healthcare as a collective North Star will positively impact all stakeholders: consumers, providers, car
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定價:1216 元, 優惠價:9 1094
作者:Amy Webb  出版社:Public Affairs  出版日:2019/03/05 裝訂:精裝
A call-to-arms about the broken nature of artificial intelligence, and the powerful corporations that are turning the human-machine relationship on its head.We like to think that we are in control of the future of "artificial" intelligence. The reality, though, is that we--the everyday people whose data powers AI--aren't actually in control of anything. When, for example, we speak with Alexa, we contribute that data to a system we can't see and have no input into--one largely free from regulation or oversight. The big nine corporations--Amazon, Google, Facebook, Tencent, Baidu, Alibaba, Microsoft, IBM and Apple--are the new gods of AI and are short-changing our futures to reap immediate financial gain. In this book, Amy Webb reveals the pervasive, invisible ways in which the foundations of AI--the people working on the system, their motivations, the technology itself--is broken. Within our lifetimes, AI will, by design, begin to behave unpredictably, thinking and acting in ways which d
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作者:Mark A. Shields (EDT); Andrew I. L. Payne (EDT)  出版社:Springer Verlag  出版日:2014/02/28 裝訂:精裝
It is now widely recognized that there is a need for long-term secure and suitable sustainable forms of energy. Renewable energy from the marine environment, in particular renewable energy from tidal
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作者:Todd L. Pittinsky  出版社:Cambridge Univ Pr  出版日:2019/12/31 裝訂:精裝
This book gathers inter-disciplinary and multi-disciplinary perspectives on the effects that today's advances in science and technology have on issues ranging from government policy-making to how we see the differences between men and women. The chapters investigate how invention and innovation really take place, how science differs from competing forms of knowledge, and how science and technology could contribute more to the greater good of humanity. For instance, should there be legal restrictions on 'immoral inventions'? A key theme that runs throughout the book concerns who is taken into account at each stage and who is affected. The amount of influence users have on technology development and how non-users are factored in are evaluated as the impact of scientific and technological progression on society is investigated, including politics, economy, family life, and ethics.
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