The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, M
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing and is an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google and Amazon. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analysing your results to maximize performance. Written by a recognized industry expert with over 20 years' experience, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering managing affiliates and partnerships to deliver highly targeted leads and providing
