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大腦是全宇宙最複雜的設備，它的小問題影響可大了！ 為何人類天生就不擅長記憶臉孔、名字與日期？我們可以如何增進記憶力？為何你我如此容易受廣告蠱惑？商人與政客又如何利用大腦機制來操控人們的價值觀及信念？為何迷信如此難以撼動？大腦的錯誤時間感會讓人容易錯估金錢的價值，以致有人容易刷爆信用卡。作者引用實際案例和耐人尋味的研究，揭開關於大腦的層層神祕面紗，讓我們瞭解大腦如何以意想不到的方式影響人類的生活。雖然人類大腦不盡完美，卻是已知世界中最複雜的一種裝置。我們身為單一個體或整個社會群體的意義，不只是由大腦驚人的能力來定義，最終也受到大腦的瑕疵與局限所影響。仔細想想就知道，記憶有時不可信賴，也會有所偏頗；好一點的話，只是讓我們忘了名字與數字，但嚴重時，目擊者出了差錯的證詞就會讓無辜者的一生斷送在監獄中。此外，作者還提出得將人類易受廣告影響的傾向納入考量，像是在20世紀造成約百萬人死亡的史上最成功行銷活動之一──香煙廣告，這個造成極大悲劇的廣告的成功，揭露了行銷左右我們渴望與習慣的程度。主觀意識與不相關因素也經常主導著我們的行為與決定，舉例來說，問問題所用的字眼會影響我們的答案（框架與錨定作用），而投票地點甚至也能左右我們的選票。人類常在及時行樂的誘惑下犧牲了長遠的幸福，也因迷信超自然現象而偏離了正途。甚至我們的恐懼感與我們應該恐懼的事物也只有薄弱的關係而已。大腦從以前就被設計成一個經由人類感官來獲取外界資訊的裝置；經過分析、儲存與處理這些資訊，然後產生反應（行動與行為）來求取最佳的生存與繁衍機會。但就跟其他的運算工具一樣，大腦也會有錯誤與極限。作者在本書中，從電腦術語中借用了臭蟲（bugs）一詞來泛指人類大腦所有的極限、瑕疵、缺點與偏頗。電腦臭蟲，從螢幕圖像上出現令人討厭的干擾到電腦當機或「藍屏死當」都有，偶爾會產生嚴重的後果，像程式撰寫不當可能會讓病人在進行癌症治療時接收到大量致命的輻射線。書中提出，大腦臭蟲對你我生活的影響也同樣廣泛：從簡單的假象、討人厭的記憶問題到非理性的決定都有，這些大腦臭蟲所造成的後果可能無害，但也可能產生致命的危機。大腦瑕疵對人類生活影響的範圍從無害到會產生嚴重後果的各種情況皆有。大腦關聯結構造成了錯誤的記憶，也會讓政治人物與廠商容易左右我們的行為與信仰；人類笨拙的數字能力與不正確的時間感，讓我們容易做出不明智的財務決定（過度使用信用卡的

The human brain may be the best piece of technology ever created, but it’s far from perfect. Drawing on colorful examples and surprising research, neuroscientist Dean Buonomano exposes the blind spots

A neuroscientist examines the imperfections in the human brain and highlights the causes, consequences, and evolutionary purpose of these "bugs" and discusses how they function and malfunction in the

A neuroscientist examines the imperfections in the human brain and highlights the causes, consequences, and evolutionary purpose of these "bugs" and discusses how they function and malfunction in the

In America, the food supply has steadily degraded over the past 150 years. Commercial foods loaded with chemicals, high-fructose corn syrup, trans-fats, and GMOs have taken over the marketplace. Polit

In America, the food supply has steadily degraded over the past 150 years. Commercial foods loaded with chemicals, high-fructose corn syrup, trans-fats, and GMOs have taken over the marketplace. Polit

According to the National Institutes of Health, there are sixty to seventy million people affected by digestive diseases in the United States. The old proverb tells us “you are what you eat,” and the

With its trillions of connections, the human brain is more beautiful and complex than anything we could ever build, but it's far from perfect. Our memory is unreliable; we can't multiply large sums in

A lively, surprising tour of our mental glitches and how they arise.With its trillions of connections, the human brain is more beautiful and complex than anything we could ever build, but it's far fro

Full of wacky facts and hilarious jokes, these books bring non-fiction for young readers to life. Brain Bursts: Bugs explores the creepy-crawly world of insects, while Brain Bursts: Space goes where no one has gone before to reveal the weird and wonderful secrets of the universe. A brain-bursting series or curious kids.

The first of several all-new stories featuring characters from the hit DreamWorks film finds Poppy feeling like all the bugs in town aren’t given the love they deserve. She enlists the Trolls to writ

The first of several all-new stories featuring characters from the hit DreamWorks film finds Poppy feeling like all the bugs in town aren’t given the love they deserve. She enlists the Trolls to writ

Packed with fun and fascinating facts, this card deck turns the world of bugs into games for your brain! Play creepy-crawly versions of Crazy Eights, Gin Rummy, Go Fish, Solitaire and Concentration,

Sneak a peek into James Carter's brain in this brilliant collection of poems. Join the party as he takes us on a trip to space, introduces us tigers, mammoths, clouds and bugs and that?s just the star