Clink, clink, clink, clink...Clink, clink, clinkity... Money saved in a bank makes your brain think-thinkity! Children are fascinated by moneyhow it looks, feels, smells, and most of all, what it buys
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has
Written for those who want more than what the standard pre-built PCs offer. Pre-built systems are often, a compromise between what the manufacturers want to sell you and what you want to buy. One solu
Anne Miranda’s inventive twist on a classic rhyme tells what happens after a shopper goes “to market, to market, to buy a fat pig.” Back home the pig promptly escapes, and soon the pig’s in the kitche
A satisfied lizard has found the perfect present for a hard-to-please friend in this happy comic gift book about gifts, ideal as a gift in its own right.You’re a very hard person to buy for, but have I got the perfect thing for you!In this little hardback gift comic, a lizard is delighted with their whole bag of perfect presents for a slightly unusual friend. At first things don’t seem to be going well… The friend wolfs down each one and reaches out greedily for the gecko itself! Until the story finishes with a big kiss and a cup of peppermint tea: “Perfect presents,” says the friend. “Just to my taste!”This funny comic with a twist is a fun read for children of all ages and a perfect present for anyone, even those who are hard to buy for.Written and illustrated by Anke Kuhl, translated by Melody Shaw.
From the Gilded Age mansions of Newport, Rhode Island, to the grand estates of the British aristocracy, the richest heiress in America learns what money can—and can’t—buy in this irresistible New York
When you buy a red car, suddenly red cars appear everywhere, because you're focusing on red cars. In other words, you get more of what you focus on. Author Goodrich, a radio, television, and film host
Morris the moose can't count gumdrops, so he decides to go to school. He is thrilled after a day in the classroom?he can finally count candy. Now he can buy gumdrops!
Visiting a secret store to buy supplies that he needs to create his own monsters, Zack is frustrated by his little sister's persistence in sneaking into his room, a situation that is complicated by mo
