This book provides a comprehensive introduction to the issues, concepts and theories through which people have tried to understand consumer culture throughout the modern period, and puts the current s
Consumer Culture, Modernity and Identity offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: life
Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies—research and development, making and selling, predicting fashion trends, and more. B
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the
"This study shows how goods and consumption embodied modernity in the time of Porfirio Daiaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewel
The first thirty years of the twentieth century was a key period in the development of Japanese society, during which it began to face directly the political, economic and cultural power of the West i
Defining "modernity" as largely confined to consumer culture in the wake of industrialization, the contributors examine fashions' role in defining production and consumption. In nine sets of essays an
Editors Warsh (history, Vancouver Island University) and Malleck (community health sciences, Brock University) gather work on consumer culture in Canada in the context of Western mass culture 1919-194
