；Nichols, Elizabeth Gackstetter (Drury University, USA),Lewis, Amy C. (Texas A&M University-San Antonio, USA),Tomczyk, Dave (Quinnipiac University in Hamden, Connecticut, USA)
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Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This
Vital strategies for creating and maintaining brand identity With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brandFrom research and analysis through brand strategy, design development through application design,
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application desi
In this updated and expanded edition of his bestselling guide to logo design, Irish graphic designer David Airey includes an entirely new chapter on how to develop an iconic brand identity from concep
How to create a relevant, distinctive brand identityBefore you start building a brand through advertising, marketing, and public relations, you had better know the difference between identity and imag
Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinoi
Get tactical insight from the top business-to-business branding experts—and gain a global presenceThis comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for
In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover th
One of America’s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today’s marketplace.For any woman who has ever gone to work in the morning and thou
A strong visual identity makes an immediate and lasting impression, a vital step in creating relationships with consumers. A designer must understand the brand inside and out, and create a visual sign
