Crafting and Executing Strategy presents the latest research findings from the literature and cutting-edge strategic practices of companies. The chapter content continues to be solidly mainstream and
Links the practical concerns of business managers to some of the most exciting scientific ideas from complexity theory, the nature of speed, and evolution to create a bold new business strategy that h
Stay focused. Stick to your knitting. Go with what works. In today’s volatile economic environment, filled with uncertainty and sudden change, the forces pushing us to keep focused on the core busines
The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize
Throughout the economic and social upheaval of the last decade, thinking about our future has proven to be a practice of vital importance. A thorough assessment of the future offers us a steady base f
Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new case
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new case
"Martin Latz's Gain the Edge! is the best book I've ever read on negotiation strategy. If you negotiate for a living or only occasionally, Latz gives you the tools and tactics to succeed before you si
Learn how to “navigate and pilot” your organization to success with this groundbreaking strategy guide that compares running a business to high performance seamanship and nautical exploration.Managing
It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your
Asserting that knowledge is a key source of competitive strength and intelligent strategy, Hatten and Rosenthal (business, Boston U. and consultants, both) present a model, test, and review to help fr
Editor Richard J. Semiatin presents readers with a collection of academic and expert contributions evaluating contemporary trends in campaign strategy and assessing the innovation of campaign organiza
Cutting edge thinking and best practice from the best brains at four of the world's top business schools. Everyone in business is involved in strategy. Whether it be formulating it or implementin
