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瞬間吸睛行銷力:靈活運用DAD架構,做出差異化產品。勾引目標受眾注意,引導他們採取行動。
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作者:麥克‧米卡洛維茲  出版社:遠流  出版日:2022/03/30 裝訂:平裝
想在行銷上獲勝 重點不在比別人好 而是與.眾.不.同 在無限擁擠的市場中,許多企業家、業務、行銷人員常為自己被隱形而沮喪不已,他們知道自己比競爭對手更好,但當他們專注於這件事時,得到的回報卻更少,有太多好的產品和服務在默默無聞中凋零。本書提供經過驗證、不說廢話的方法,教你如何為企業、服務或品牌定位,才能博得關注,吸引最佳潛在消費者,並將機會轉變成銷量。暢銷作家米卡洛維茲以一貫的幽默風趣,和贏得大票忠實粉絲的直言不諱風格,分享他從多位企業家真實故事中所學到可實踐的DAD行銷架構。他要每位行銷人員和企業主對自己的行銷策略提出三個關鍵問題:1. 是否具備差異性(Differentiate)?2. 是否具備吸引力(Attract)?3. 是否引導消費者立刻採取行動(Direct)?對於那些無法讓自己的品牌、訊息、產品或服務顯眼出眾的人;無法與消費者建立連結,苦惱於事業難以拓展的人......這是一本改變行銷遊戲規則的書,為這個時代的重大商業挑戰提供期待已久的解答。
庫存:1
定價:380 元, 優惠價:9 342
The Edge: How the Best Get Better
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作者:Michael Heppell  出版社:Hodder & Stoughton UK  出版日:2013/08/01 裝訂:平裝
Bestselling business coach's advice on how to always keep a vital step ahead of the competition The very best didn't get there by accident. The best have a different way of thinking and acting in the
庫存:3
定價:604 元, 優惠價:79 477
Let's Get Busy!: A Ladybird Topsy and Tim sticker activity book
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作者:Ladybird  出版社:Ladybird UK  出版日:2014/05/01 裝訂:平裝
Focuses on the hit preschool drama, Topsy and Tim, as shown on CBeebies. This book is packed with colourful stickers and lots of different kinds of activity - so children will have plenty to do.
庫存:3
定價:219 元, 優惠價:79 173
Jump Into Science: Sand
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作者:Ellen J. Prager; Nancy Woodman (ILT)  出版社:National Geographic Kids  出版日:2006/04/25 裝訂:平裝
What is sand? How is it formed? Where does sand come from? How does it get to the beach? Why is it different colors? Let the sandpiper sleuth show you the answers to these questions in this lively, co
庫存:1
定價:264 元, 優惠價:79 209
Wildflower
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作者:Melanie Brown  出版社:GREYSTONE KIDS  出版日:2022/05/24 裝訂:精裝
The Rainbow Fish for kids who love the garden.A moving picture book for ages 3 to 8 about a daisy who is told she's "just a weed"--and embarks on a journey to find her place in the garden.Daisy is new to the garden and just opening her petals to the sun when Rose tells her that she's just a weed. What's a weed? Daisy asks. Weeds aren't planted on purpose, Rose explains, and they only get in the way. Soon Daisy compares herself to other plants in the garden: she isn't tall like Sunflower, nor sweet like Strawberry, nor fragrant like Rose. Daisy worries that Rose might be right--that she is a weed after all--until a strange and beautiful plant offers Daisy a different perspective. Maybe Daisy can choose her own purpose! And why do others get to decide who she is? This sweet and empowering story is the perfect gift for teaching young children about: Self-compassion and confidence. Daisy learns that she is so much more than "just a weed" and that it's up to her to define who she is, not ot
庫存:1
定價:682 元, 優惠價:79 539
The Girl And The Glim (graphic novel)
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作者:India Swift; Michael Doig  出版社:IDW Pub  出版日:2022/06/07 裝訂:平裝
An original graphic novel about being the new kid in a different school, getting picked on by the class bullies, and what happens when a magical presence takes notice. Like, can things get any worse?Starting out at a new school is tough, and Bridgette isn’t having much luck, seeing as, well, she’s not great at making a first impression. Or, maybe, any impression. Ugh, all these nervous feelings!Will she fit in? Will she make new friends? Will they still like her once they get to know her better?Nope. For now the best she can manage is…awkward. This is not going great.That’s when she sees it. Something dark and scary…something only she can see. And she should be scared. But she isn’t. Maybe scary things just need friends, too. Maybe The Glim isn’t so bad after all.The Girl and The Glim is about accepting the fact that fear is okay, and that while letting other people see your vulnerabilities can be scary, it can also lead to closer friendships in the end.
庫存:4
定價:494 元, 優惠價:79 390
Expedition Backyard
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出版社:Random House Graphic  出版日:2022/06/21 裝訂:精裝
Join two best friends―a mole and vole―on their everyday expeditions to find beautiful plants, meet new animals, and learn more about the world all around them in this nonfiction graphic novel.Each day, Mole and Vole venture out into the world – never forgetting their nature journal! – to see what they can find in their own backyard. From pigeons and jumping spiders to swamp milkweed and maple trees, these two explorers get to know every part of their local environment. But after an accidental move from the country to the city, Mole and Vole worry that everything will be different. As they explore, they discover plants to look at and animals to meet in their new home as well. The story of these two best friends brings to life a nonfiction adventure of finding wonder in nature everywhere – no matter where you live. This book concludes with fun activities for kids to do at home.
庫存:1
定價:494 元, 優惠價:79 390
Dear Beast #4: Simon Sleeps Over
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作者:Dori Hillestad Butler  出版社:Holiday House  出版日:2022/02/08 裝訂:平裝
A stuck-up cat and a good-natured dog are pen pals from a distance, until a disastrous sleepover brings them together in this playful illustrated chapter book told in letters. Andy has two pets and two houses: a cat, Simon, at his mom's house and a dog, Baxter, at his dad's house. But when Andy's mom goes on a business trip, Simon must spend a few nights at Andy's dad's house. A sleepover with the beast? Simon says, "No, thank you." Baxter, on the other hand, is sooooo excited to play together. He and Simon can go on walks! Stay up late! Eat liver treats! He can't wait to finally meet his pen pal in person. What could go wrong? The big introduction does NOT go well for these wildly different pets. Simon is so desperate to get back home to his quiet, clean oasis that he escapes through a basement window. Can Baxter convince him to return before Andy notices his beloved cat is gone? This funny and heartwarming collaboration between Geisel Honor and Edgar Award-winning author Dori Hillest
庫存:2
定價:304 元, 優惠價:79 240
The Fixer:The new side-splitting novel from bestselling author Claudia Carroll
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作者:Claudia Carroll  出版社:Bonnier Zaffre  出版日:2022/04/28 裝訂:平裝
想擺脫陰魂不散的前任或黏人的朋友嗎?交給Meg吧!達成率100%的她專用各種方法,替委託人驅逐身邊的麻煩人物。然而某天,她經手過的一名麻煩竟然現身她的屋外…這會是她漂亮業績上的第一敗嗎?A Winner. Funny and engaging' Belfast Telegraph'Brilliant' BellaMeet Meg Monroe, the fixer. If you want to get rid of someone you call Meg. (No, not like that - this would be a very different book!)Using her brilliant intuition, people reading skills and with masterful manipulation Meg befriends her mark and tells them what they want to hear, using it to convince them to see the error of their ways. She's never once found a case she can't handle - affairs, clingy former-friends, useless employees and exes that can't take the hint. But when a blast from the past turns up on Meg's doorstep, will she get caught in her own web of lies?
庫存:3
定價:494 元, 優惠價:79 390
Sloth and Squirrel in a Pickle
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作者:Cathy Ballou Mealey; Kelly Collier(ILT)  出版社:Kids Can Pr  出版日:2021/05/04 裝訂:精裝
A speedy squirrel and a sleepy sloth try to get the job done in this funny, heartwarming tale of two lovable, but unlikely, friends.Though Sloth and Squirrel are good friends, they have different ways
庫存:1
定價:684 元, 優惠價:79 540
Our Cat Cuddles(平裝)
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作者:Gervase Phinn; Amanda Montgomery-Higham  出版社:UK Childs Play  出版日:1996/08/01 裝訂:平裝
After Dominic and Lizzie convince their parents to get a cat, each member of the family has different qualities they look for in a pet, but the one they take home turns out to be a cat beyond their ex
庫存:1
定價:439 元, 優惠價:79 347
Penguin's Party Problems
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作者:Alice Horn  出版社:Tate Publishing  出版日:2021/10/07 裝訂:精裝
為了照顧生日會上各種動物朋友的飲食習慣,而忙碌採買食材的企鵝,最後能辦出皆大歡喜的派對嗎?A jubilant and vibrant debut picture book about a penguin trying to organise a party for it's baby with all their friends! Comical and insightful, Horn's illustrations perfectly capture the dilemma of trying to cater for a large group of people and to keep everyone happy. It's that time of year again and Penguin is trying to plan a party for baby penguin. He heads to the supermarket to get some fish - everyone loves fish! But wait a second, Giraffe has text him to say he only likes leaves! So off Penguin goes back to the supermarket.Soon enough his other friends begin to message to tell him which foods they like and after many trips to the supermarket Penguin finally gets home. But now what should he make with all this food?! And will everyone enjoy the party? Join Penguin on his shopping trips, learn about what different animals eat and come join the party - there's something for everyone!
庫存:2
定價:659 元, 優惠價:79 521
Duck and Hippo in the Rainstorm
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作者:Jonathan London; Andrew Joyner (ILT)  出版社:Two Lions  出版日:2017/03/01 裝訂:精裝
Get ready for a rainy-day adventure with Duck and Hippo!Duck and Hippo may be completely different, but they are best friends. When playful Duck invites careful Hippo to go for a walk in the rain, the
庫存:1
定價:684 元, 優惠價:79 540
Indestructibles: Old MacDonald Had a Farm: Chew Proof · Rip Proof · Nontoxic · 100% Washable (Book for Babies, Newborn Books, Safe to Chew)
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作者:Vanja Kragulj  出版社:PBKWRKMC  出版日:2022/12/13 裝訂:平裝
A new addition to the bestselling Indestructibles line of drool-proof, rip-proof, washable books for babies: The beloved nursery song "Old MacDonald" is sure to get babies singing along as they meet farm animals and hear their sounds! They’re called Indestructibles. They could just as well be called the unstoppables! As in they don’t stop selling (shipping over 1 million copies a year), don’t stop pleasing, and don’t stop filling an essential need for new parents: a book made for the way babies “read,” with their hands and mouths. Old MacDonald Had a Farm is the E-I-E-I-Oh! classic that introduces baby to the world of farm animals and the different ways each has of talking―the pig with his oink-oink, the cow with her moo-moo, and the baa-baas, cluck-clucks and quack-quacks that fill the farmyard. As a reminder, The Original Instructibles are chew-proof, drool-proof, rip-proof ―and 100% non-toxic. And when they do get dirty, just throw them in the dishwasher. All for $5.95.
庫存 > 10
定價:228 元, 優惠價:79 180
My Life Begins!
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作者:Patricia MacLachlan  出版社:Katherine Tegen Books  出版日:2022/08/02 裝訂:精裝
From the celebrated author of Sarah, Plain and Tall, Patricia MacLachlan, comes another humorous and poignant early middle grade novel. My Life Begins! explores how life begins for Jacob when his triplet sisters are born, and how siblings get to know each other as time, and love, evolve.Jacob is nine years old when his life changes.He wants a litter of puppies. But instead his parents have a different surprise. Jacob will be an older brother soon. And there won't be only one new baby. There will be three! When the triplets are born, Jacob thinks puppies are cuter. The babies look identical to him and he gives them a name: "the Trips."For a school science project, Jacob decides to study the Trips. It feels like magic as they begin to smile, talk, and grow. Slowly, he gets to know each of them. They call his mother "Mama" and his father "Da." But what will they call him? One day, one of the Trips calls him "Jay."As each of the triplets become unique and more special with each day, Jacob
庫存:2
定價:646 元, 優惠價:79 510
Little Lion:A Day in the Life of a Lion Cub
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作者:Anna Brett; Carmen Saldana  出版社:QED Publishing  出版日:2022/06/07 裝訂:精裝
Little Lion is a fact-filled picture book story based on the everyday adventures of a Lion Cub and their WILD family.Learn what different members of the lion family get up to, and how the fun and games of a little lion help them develop the vital survival skills they will need to use later on in life. This charming celebration of Lions will show children just how extraordinary these animals are and is a reminder that it is up to us to care for our planet and its creatures.This adorable story is followed by a fun factivity section packed with craft projects, case studies and a quiz section at the back of the book, so you can put everything you have learnt about Little Lion and their family to the test.In the Really Wild Families series, based on the everyday adventures of wild animals, discover what the littlest members of the family get up to! Through their eyes we will explore the habitats, family dynamics and how they play, grow and survive as a family.
庫存:5
定價:659 元, 優惠價:79 521
What's the Rush?
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作者:Yiting Lee  出版社:Princeton Architectural Pr  出版日:2022/10/18 裝訂:精裝
In this reimagined picture-book version of Aesop's fable The Tortoise and the Hare, children will learn the importance of friendship, tolerance, and patience as they follow the adventures of Bunny and Turtle.Bunny and Turtle are the best of friends, but they are very different from each other! Bunny is all action, while Turtle is a thoughtful planner. When Bunny and Turtle decide to climb a mountain together, Bunny is eager to get going. But Turtle wants to take it slow and prepare for the trip. Will Bunny become impatient? Will Turtle's planning pay off?What's the Rush? warmly highlights the power of accepting differences in others, while also showing the importance of building strong friendships and the value of taking things slow and thinking ahead. This colorful, charming illustrated picture book is ideal for parents reading aloud to toddlers and young children, making it a perfect way to engage with kids about the virtue of patience.
庫存:1
定價:722 元, 優惠價:1 722
Hungry Farm/Hungry Jungle/Hungry Pets: Pop-up Faces and Dangly Snacks! (Feeding Time)(共3本)
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作者:Carly Madden; Natalie Marshall  出版社:Happy Yak  出版日:2022/08/02 裝訂:硬頁書
Cow, Sheep, Chicken, and Pig are all hungry, but what will you feed them? In this innovative title, you get to decide!The animals wait with with their mouths open (a cleverly designed v-fold pop-up), eagerly awaiting a tasty treat. Children can choose which snack (a ‘dangly’ hanging from the spine of the book) they will feed to each animal.Bright and bold colors and characterful illustrations help bring this title to life, as children can play with the different permutations again and again!Feeding Time is a delightful series of pre-school books which encourage young children to engage with the book and converse with the parent or carer, form connections between the animal characters and what they like to eat, and to practice hand-eye coordination through play. They can choose to either pick the correct food to give each animal, or can engage in ‘silly play’ by offering knowingly inappropriate foods to each character.
庫存:3
定價:1368 元, 優惠價:79 1081
Usborne Peculiar Pop-Ups Hippo/Dinosaurs/Monsters (共3書)
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作者:Sam Taplin  出版社:Usborne UK  出版日:2024/05/01 裝訂:硬頁書
9781803703831 There's a Hippo in my Toilet!You'd better not open the flaps, because the animals might jump out! Children will love stepping into the mischievous world of this unique and hilarious pop-up book. Full of surprises that are guaranteed to cause giggles, and wittily illustrated by the brilliant Susan Batori, the book culminates in a spectacular pop-up with all the different animals springing out together.9781474997751 Who Let The Dinosaurs Out?You'd better not open the flaps... because the dinosaurs just might jump out if you do! Children will love exploring the deliciously unexpected world of this book, as each page reveals a hilarious pop-up dinosaur springing out of a cupboard or a fridge or the shower. The chaos increases with every page turned, until all the dinosaurs are revealed together in a spectacular pop-up at the end.9781803706528 Get That Monster Out Of Here!You'd better not open the flaps, because the monsters might get out! There's a hilarious be
庫存 > 10
定價:2142 元, 優惠價:75 1607
Meet the Weather
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作者:Caryl Hart; Bethan Woollvin  出版社:Bloomsbury Publishing PLC  出版日:2023/03/02 裝訂:平裝
WHOOOOSH! We're off on an exciting adventure in our hot-air balloon to say hello to all the different kinds of weather that make up our world. Join in with the rhymes and get ready to meet everything from whooshing wind to bright rainbows and shimmering sunshine. Little ones will be swept away on an unforgettable journey in this striking, action-packed picture book.This bold, bright follow-up to the acclaimed picture books Meet the Planets and Meet the Oceans is packed with gorgeous illustrations of everything from rainy rainforests to snowy mountains and stormy seas. Combining STEM learning with a rhyming twist, it's perfect for all little meteorologists!
庫存:2
定價:439 元, 優惠價:79 347
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