Mongolia, a vibrant democracy landlocked between Russia and China, stands on the edge of becoming Asia’s next boom nation—one of the richest countries per capita in the region. Referred to as the “wolf economy” for its vast natural resources—copper, gold, and rare earth metals—today, it is also home to a growing number of cutting-edge tech startups and international lifestyle brands. Its vast steppe landscape lends itself not only to herding and tourism but also renewable energy production and filmmaking. This book is about the individuals who are fighting to strengthen the country’s democracy and diversify its economy. It is about innovators aiming to realize Mongolia’s promise as a hub for green energy, tech and lifestyle entrepreneurs who are shaking up traditional industries, and go-getters who have left high-flying jobs on Wall Street to return to the country they love and play their part in moving it forward. Unlocking a country’s potential is never easy. But if
What do brands like Apple, Diesel, Abercrombie & Fitch, and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their client
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of organiz
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of organiz
In this how-to guide for lifestyle blogging basics, Laura breaks down how she got started with her first blog, how she progressed to where she is now, and what failed attempts at success she made alon
In the last decade lifestyle television has become one of the most dominant television genres, with certain shows now global brands with formats exploited by producers all over the world. What unites
Vince Camuto is an accomplished creator of lifestyle products and brands that are known the world over. The book is also an ode to the homes that have become his passion, featuring new photographs: Ch
A beautiful, richly photographic lifestyle book on interior design using tile from Heath Ceramics, one of the most recognizable and respected housewares brands in the country.Heath Ceramics is an incr
Bestselling line! Marimekko-one of the world's first lifestyle brands (and still one of its best)-returns with a new notebook collection featuring three gorgeous designs from its Weather Diary series.
Bestselling line! Marimekko-one of the world's first lifestyle brands (and still one of its best)-returns with a new boxed notecard collection featuring 16 beautiful floral designs. * These 16 notecar
Bestselling line! Marimekko-one of the world's first lifestyle brands (and still one of its best)-returns with a new postcard collection featuring 50 bold and colorful patterns. * These 50 postcards
From the Golden Age of Haute Couture in the 1900s to the lifestyle brands of the 1990s, this book looks, decade-by-decade, at the high fashion of the 20th century. Each chapter examines the significan
Playboy—the magazine, the empire, the lifestyle—is one of the world’s best-known brands. Since the launch ofPlayboy magazine in 1953, two elements have been remarkably consistent: the first, obviously
Products, brands, and ideas that capture the evolving ethos of today’s outdoor and lifestyle entrepreneurs. More and more of us are turning to the great outdoors when seeking peace, balance, and a tou
