Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning r
"The authors discuss self-administered questionnaires, the content and format of the questionnaire, "user-friendly" questionnaires and response categories, and survey implementation. Th
Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is su
The study presents detailed data and commentary on how public libraries raise funds through book and other materials sales,grants, events and fundraisers, bequests, sale of naming rights, direct mail
This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direc
For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, internet surveys. Th
Mr. Postmouse has loaded up his wagon and is ready to deliver the mail. From the lofty heights of the Birds' tree houses to the inky depths of Mrs. Octopus's ship, the intrepid letter carrier lets nothing stand in the way of his deliveries. Each spread features whimsically detailed interiors of creatures' homes, which readers will pore over for delightful surprises. This is a charming introduction to the postal system and an imaginative survey of different types of homes.
