Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has
The million-copy bestseller by National Book Award nominee and Pulitzer Prize finalist James Gleick that reveals the science behind chaos theoryNational bestsellerMore than a million copies soldA work
The five essays of this collection are a combination of science, history, and personal experience that will make you look at LA - and any other urban landscape - in an entirely new way.
World of our Making is a major contribution to contemporary social science. Now reissued in this volume, Onuf’s seminal text is key reading for anyone who wishes to study modern international relation
Thermoelectric devices could play an important role in making efficient use of our energy resources but their efficiency would need to be increased for their wide scale application. There is a multidi
With research in neuroscience making startling discoveries almost daily, and promising even more, culturing cells from nerve tissues has become a science unto itself. Here, eight research teams descri
Why should Dorothy Parker’s friends be the only ones making “enviable names” in “science, art, and parlor games”? Dorothy can play with the best of them—as she sets out to prove at a New Year’s Eve pa
This book has been lauded by mind-body and Tai Chi experts around the world as: “visionary,” “magical,” “a book the world has long needed,” a book with “universal implications,” “a book you can contem
As technology has opened new windows into the brain, it has clarified what happens there when people make decisions about money. This clarity has produced a new science called neuroeconomics, which a
This book explains the development of theoretical computer science in its early stages, specifically from 1965 to 1990. The author is among the pioneers of theoretical computer science, and he guides
Offers strategies for making changes on a personal and business level and utilizing the six sources of influence to help others make improvements and solve problems.
Selected papers from a May 1998 conference held in Warrenton, VA, on naturalistic decision making, a relatively new field of applied psychological science. The conference theme was to explore links be
A cutting-edge master class on how to develop productive thinking and decision-making skills draws on the expertise of leading psychologists and thinkers, providing such entries as "Learning to Expect
For over a century, opening the black box of embryonic development was the holy grail of biology. Evo Devo--Evolutionary Developmental Biology--is the new science that has finally cracked open th
This book provides new insights on the study of global environmental changes using the ecoinformatics tools and the adaptive-evolutionary technology of geoinformation monitoring. The main advantage of
