This book examines mass marketing techniques in a political rather than economic context. The authors’ thesis remains persuasive: democratic politics, precisely because it requires mass support for it
In this volume, Buschman provides a history of marketing and advertising and their entanglements with democracy, education, and libraries. He then engages Democratic Theory and the framework it provid
Using marketing to analyze the state of modern society, the authors argue that its emergence was a key element in the intellectual and social changes of the contemporary world and that democratic poli
"This will be an important book, and a powerful exemplar for the growing numbers of anthropologists who seek to place such things as democracy, citizenship, and neoliberalism under an ethnographic len
"This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In ""Greater Good"", the authors contend that marketing
In the age of the spectacle, democracy has never looked so bleak. Our world, saturated with media and marketing, endlessly confronts us with spectacles vying for our attention: from Apple and 9/11 to
The Arab Spring was a watershed in Arab history, which gave young protesters the impetus to challenge established and entrenched dictatorial regimes for the first time, and to demand democracy. This h
