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艾·裡斯、傑克·特勞特著，顧均輝譯的《商戰(精)/定位經典叢書》提出“商業即戰爭，敵人即競爭對手，戰場在顧客心智中”的觀點。時至今日，他們當年提出的各種商業戰略仍然充滿著活力。為紀念這本驚世之作出版20周年，裡斯和特勞特為新一代商業人士對全書做了注釋和詳述。這本全球商業暢銷書特別版揭示了今天企業如何智取、迂回和擊敗競爭對手。作者重新審視了1986～2006年的各種商業活動，對商業歷史記錄令人印象深刻的成功和失敗案例進行了別開生面的深度分析。裡斯和特勞特闡明了如何制定適用於各行各業的有效進攻計劃，除此之外，本書還具有如下特點：提出了大多數公司(包括大型和小型公司)在制定商業方案時所忽視的基本戰略。提出了商戰的基本原則：進攻戰、防禦戰、側翼戰和遊擊戰。重溫大獲成功和不太成功的廣告，並分析其成功或不成功的原因。對上一版所述市場領導者進行持續跟蹤。

艾·裡斯和傑克·特勞特推出震驚整個商界的經典之作――《商戰》，提出“商業即戰爭，敵人即競爭對手，戰場在顧客心智中”的觀點。時至今日，他們當年提出的各種商業戰略仍然充滿活力。為紀念這本驚世之作出版20周年，裡斯和特勞特為新一代商業人士對全書做了注釋和詳述。艾·裡斯、傑克·特勞特著的《商戰（經典重譯版）/定位經典叢書》特別版揭示了今天企業如何智取、巧取和強取競爭對手。作者重新審視了1986～2006年的各種商業活動，對商業歷史記錄令人印象深刻的成功和失敗案例進行了別開生面的深度分析。裡斯和特勞特闡明了如何制訂適用於各行各業的有效進攻計劃，除此之外，本書還具有如下特點：提出了大多數公司（包括大型和小型公司）在制訂商業方案時所忽視的基本戰略；提出了商戰的基本原則：防禦戰、進攻戰、側翼戰和遊擊戰；重溫了大獲成功和不太成功的廣告，並分析了其成功或不成功的原因；對上一版所述市場領導者進行持續跟蹤。

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