★比爾‧蓋茲最重視的趨勢觀察家、柯林頓總統最倚重的策略顧問，十年一大作★美國投資大師 Jim Cramer說：馬克‧潘的書「每一頁都是錢」！微趨勢是面對當下的｢強大工具｣，因為它可以解開並且解釋我們所看到的，原本想不通的變化，帶來商業模式的躍遷、生活方式的轉變，以及價值觀念的衝擊。馬克‧潘以先見之明，為我們提示了這些「微趨勢」，帶領讀者看到變化的輪廓，掌握下一波商機。「微趨勢」看似微小，卻隱含龐大
Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, culture, and politics.Mark Penn has boldly argued that the future is not shap
Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.Mark Penn has boldly argued that t
