In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful. Packed with practical tools and frameworks, examples from startups through enterprises across industries, and generative AI prompts, this book helps product teams immediately begin taking steps toward a more experimental and evidence-driven culture. Joyce illustrates how this approach can empower companies to adapt to shifting user needs and technology by reframing their digital products as dynamic solutions designed to maximize behavior change, user outcomes, and, ultimately, business impacts, including decreasing churn, increasing customer lifetime value, and lowering customer acquisition costs. Join the growing movement of product leaders embracing the Impact Mindset and unlock your team's
Your Mindset impacts everything you think, say, and do. Your Mindset creates hope and hopelessness, success and failure. It is the software your brain uses to create attitude, experience, and achievem
This volume introduces a new concept - strategic entrepreneurship - which integrates the insights of entrepreneurship and strategic management.This volume describes a new concept – strategic entrepren
