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理性試圖駕馭信念，而信念總是脱韁而行。我們的信仰或迷信，是如何根深蒂固的？人們不僅相信奇怪的事物，更會相信任何事物，是什麼助長了我們對於科學不予採信的事情，深信不疑。關於信念如何誕生、形成、強化、挑戰、改變和消失，最全面且啟發性的一本書。在《我們為何相信》這本綜合了三十年研究的著作中，心理學家、科學史家和世界上最著名的懷疑論者麥可‧謝爾默（Michael Shermer），顛覆了關於人類如何形成（對世界）信念的傳統思維。 首先是信念，然後才是對信念的解釋。我們的大腦是信念引擎。從透過感官流入的感官數據，大腦會自然地尋找和發現模式，然後為這些模式賦予主體性、注入意義。 一旦這些模式形成了信念，大腦便開始尋找支持這些信念的證據，如此加速鞏固信念的過程，這個過程周而復始地進入信念確認的正回饋循環；而我們的大腦用以鞏固信念的認知工具，數量非常眾多。本書以五個部分，說明我們何以相信奇怪的事物，更相信任何事物；書中從懷疑論角度切入，從政治、經濟、宗教領域，到陰謀論、超自然現象，以及人類為何相信不明飛行物、相信外星人綁架、相信超自然事物、相信讀心術等等，為什麼人們總相信自己是對的，別人都是錯的。 透過對這些現象的分析，謝爾默期許，能為長期相信某個觀點或信仰的人帶來不同的思辨角度。也強調了我們之所以需要科學，就是因為科學是有史以來確定信念是否符合現實的最佳工具。

Synthesizing thirty years of research, psychologist and science historian Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first

Premodern Buddhists are sometimes characterized as veritable "mind scientists" whose insights anticipate modern research on the brain and mind. Aiming to complicate this story, Dan Arnold confronts a

Bestselling author Michael Shermer's comprehensive and provocative theory on how beliefs are born, formed, reinforced, challenged, changed, and extinguishedIn this work synthesizing thirty years of re

In Quiet, Fearne Cotton explores why so many of us question whether we are, or will ever be, 'good enough.' This beautiful book, filled with Fearne's creative hand-drawn illustrations and thought-prov

This book is about taming the bad inner voice - the one that has the power to overthrow gut instinct and talk us out of new adventures. We are all brimming with inner wisdom, yet we allow negative tho

A new book about brain chemistry, neural systems, and the formation of beliefs from the scientist who brought to light serotonin's many crucial roles in human behavior. Beliefs: What are they? Ho

Kids will be astounded by this book of crazy optical illusions, and they'll be amazed as they learn the science behind how our brain and eyes work to together to fool us all the time. From color conun

Some neurological patients exhibit a striking tendency to confabulate -- to construct false answers to a question while genuinely believing that they are telling the truth. A stroke victim, for exampl

For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough.Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain. As a trusted and organized digital repository of your most valued ideas, notes, and creative work synced across all your devices and platforms, a Second Brain gives you the confidence to tackle your most important projects and ambitious goals.Discover the full potential of your ideas and translate what you know into more powerful, more meaningful improvements in your work and life by Building a Second Brain.

Premodern Buddhists are sometimes characterized as veritable "mind scientists" whose insights anticipate modern research on the brain and mind. Aiming to complicate this story, Dan Arnold confronts a

If seeing is believing, then artists might be the biggest liars of all. Painters, sculptors and photographers often try to convince their audiences that the paint is wet; the fruit is real; the window

Some neurological patients exhibit a striking tendency to confabulate -- to constructfalse answers to a question while genuinely believing that they are telling the truth. A strokevictim, for example,

A journey through the cutting-edge science of how our mindset shapes every facet of our lives, revealing how your brain holds the keys to unlocking a better you What you believe can make it so. You've heard of the placebo effect and how sugar pills can accelerate healing. But did you know that sham heart surgeries often work just as well as placing real stents? Or that people who think they're particularly prone to cardiovascular disease are four times as likely to die from cardiac arrest? Such is the power and deadly importance of the expectation effect--how what we think will happen changes what does happen. Melding neuroscience with narrative, science journalist David Robson takes readers on a deep dive into the many life zones the expectation effect permeates. We see how people who believe stress is beneficial become more creative when placed under strain. We see how associating aging with wisdom can add seven plus years to your life. People say seeing is believing but, over and ov

Seeing is believing. But what if you simply can't believe your eyes? Dive into another dimension and experience the eye-boggling and brain-twisting extremes of these awesome optical illusions. This m