Offers small business owners guidance on the principles of advertising and marketing, covering topics such as writing ad copy and pricing products and services
Offers small business owners guidance on the principles of advertising and marketing, covering topics such as writing ad copy and pricing products and services
Discusses the roles played by neuroscience, chaos theory, poetry, and art in the field of human persuasion and how to successfully use these fields in advertising.
Discusses the roles played by neuroscience, chaos theory, poetry, and art in the field of human persuasion and how to successfully use these fields in advertising.