Although this book is for general readers, it is not a self-help book; instead, it interprets recent scientific insight from behavioral science and cognitive and experimental psychology to explore the
Science writer David DiSalvo distills the latest research on how our brains work into easy-to-understand lessons that will give average readers insights into their habitual behavior.This book reveals
Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics to prove that what your brain wants is frequently not wha
