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作者:Arch G. Woodside (EDT)  出版社:Emerald Group Pub Ltd  出版日:2016/08/26 裝訂:精裝
Woodside presents readers with a collection of scholarly articles investigating the decision making process, including framing, deciding, implementing a decision, and assessing its impact. The five
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作者:Arch Woodside (EDT); Hugh Pattinson (EDT); Roger Marshall (EDT)  出版社:Emerald Group Pub Ltd  出版日:2014/07/04 裝訂:精裝
This field guide outlines strategies used by business-to-business firms for marketing and purchasing through 14 case studies. Marketing, business, and other researchers from Europe, New Zealand, Austr
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作者:Mohammed Quaddus (EDT); Arch G. Woodside (EDT)  出版社:Emerald Group Pub Ltd  出版日:2015/08/17 裝訂:精裝
The four chapters provide in-depth answers to the following issues. First, how do executives structure and make use of business intelligence (BI) to create and sustain firms' competitive advantages? E
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作者:Mohammed Quaddus; Arch G. Woodside (EDT)  出版社:Emerald Group Pub Ltd  出版日:2015/10/07 裝訂:精裝
Quaddus and Woodside present readers with two in-depth investigations of the development of e-services adoption by companies operating in emerging economies. After the editors’ introduction focused on
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作者:Gerald E Smith (EDT)  出版社:Emerald Group Pub Ltd  出版日:2012/11/29 裝訂:精裝
Honoring the work of Dan Nimer, a pioneer in the study of pricing as a practical business discipline, Smith (management, Boston College) brings together other influential scholars of pricing in order
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作者:Mohammed Quaddus (EDT); Arch G. Woodside (EDT)  出版社:Emerald Group Pub Ltd  出版日:2015/10/28 裝訂:精裝
Editors Quaddus and Woodside collect in this volume contributions from a small group of experts and academics regarding the contemporary use of business intelligence, effective knowledge management, a
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作者:Mohammed Quaddus (EDT); Arch G. Woodside (EDT)  出版社:Emerald Group Pub Ltd  出版日:2015/11/25 裝訂:精裝
The two papers in volume 23B respond to concerns raised in volume 23A about the need for a better understanding of e-service adoption processes in developing nations. The first chapter surveys 819 Ind
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作者:Houcine Akrout (EDT); Karine Raies (EDT); Arch G. Woodside (EDT)  出版社:Emerald Group Pub Ltd  出版日:2019/08/15 裝訂:精裝
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作者:Arch G. Woodside (EDT)  出版社:Emerald Group Pub Ltd  出版日:2016/11/30 裝訂:精裝
Volume 25 discusses strategies to avoid the conventional, and still dominant logic of using symmetric thinking and multiple regression analysis and to make use of asymmetric thinking, complexity theor
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作者:Mark S. Glynn (EDT); Arch G. Woodside (EDT)  出版社:PBKEMLGP  出版日:2012/04/16 裝訂:精裝
Volume 18 of this series edited by Glynn (Marketing, AUT University) and Woodside (Marketing, Boston College) compiles chapters where contributors outline a particular strategy, situation or problem i
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作者:Arch Woodside (EDT); Roger Baxter (EDT)  出版社:Emerald Group Pub Ltd  出版日:2013/07/24 裝訂:精裝
The five linked case studies presented here highlight the relationships among manufacturer-suppliers, manufacturer-customers, distributor-customers, and facilitators such as transportation and managem
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作者:Roger Baxter (EDT); Arch G. Woodside (EDT)  出版社:PBKEMLGP  出版日:2011/07/25 裝訂:精裝
This volume comprises three studies titled as follows: "Sensemaking in networks: using network pictures to understand network dynamics," "SMES' networking capability and international performance," an
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