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2016~2017 (4)
2016年以前 (5)
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作者

Drolet, Aimee (UCLA, USA),Yoon, Carolyn (University of Michigan, USA) (2)
Eda Gurel-atay (EDT)/ Lynn R. Kahle (EDT) (2)
Gad Saad (2)
Haugtvedt, Curtis P. (The Ohio State University, Columbus, USA),Herr, Paul M. (University of Colorado at Boulder, USA),Kardes, Frank R. (University of Cincinnati, USA) (2)
Aimee Drolet (EDT)/ Norbert Schwarz (EDT)/ Carolyn Yoon (EDT) (1)
Angeline Close Scheinbaum (EDT) (1)
Angeline G. Close (EDT) (1)
Curtis P. Haugtvedt/ Paul M. Herr (EDT)/ Frank R. Kardes (EDT) (1)
Herbert E. Krugman (EDT) (1)
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Routledge (5)
Taylor & Francis (4)
PBKTYFRL (2)
Lawrence Erlbaum Assoc Inc (1)
Psychology Pr (1)

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作者:Eda Gurel-atay (EDT); Lynn R. Kahle (EDT)  出版社:Routledge  出版日:2017/12/01 裝訂:精裝
The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with specific attention to decision-making and behavior, ha
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Consumer Social Values
90折
作者:Eda Gurel-atay (EDT); Lynn R. Kahle (EDT)  出版社:Routledge  出版日:2017/12/01 裝訂:平裝
The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with specific attention to decision-making and behavior, ha
無庫存,下單後進貨(到貨天數約30-45天)
定價:2563 元, 優惠價:9 2307
Online Consumer Behavior ― Theory and Research in Social Media, Advertising and E-tail
90折
作者:Angeline Close Scheinbaum (EDT)  出版社:Taylor & Francis  出版日:2017/05/31 裝訂:平裝
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, o
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定價:2534 元, 優惠價:9 2281
作者:Angeline G. Close (EDT)  出版社:Routledge  出版日:2017/06/15 裝訂:精裝
Social media has changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. In thi
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02-25006600[分機130、131]。
作者:Gad Saad  出版社:Taylor & Francis  出版日:2007/02/01 裝訂:精裝
The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first
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作者:Herbert E. Krugman (EDT)  出版社:Taylor & Francis  出版日:2008/09/30 裝訂:精裝
This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader c
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作者:Curtis P. Haugtvedt; Paul M. Herr (EDT); Frank R. Kardes (EDT)  出版社:Lawrence Erlbaum Assoc Inc  出版日:2008/04/30 裝訂:精裝
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academ
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The Aging Consumer:Perspectives from Psychology and Marketing
90折
作者:Drolet; Aimee (UCLA; USA); Yoon; Carolyn (University of Michigan; USA)  出版社:Routledge  出版日:2020/10/02 裝訂:平裝
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and o
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定價:3184 元, 優惠價:9 2866
作者:Drolet; Aimee (UCLA; USA); Yoon; Carolyn (University of Michigan; USA)  出版社:Routledge  出版日:2020/10/02 裝訂:精裝
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The Aging Consumer ─ Perspectives from Psychology and Economics
90折
作者:Aimee Drolet (EDT); Norbert Schwarz (EDT); Carolyn Yoon (EDT)  出版社:Psychology Pr  出版日:2010/06/10 裝訂:平裝
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing
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定價:2339 元, 優惠價:9 2105
作者:Gad Saad  出版社:Taylor & Francis  出版日:2007/02/28 裝訂:平裝
The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
若需訂購本書,請電洽客服
02-25006600[分機130、131]。

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