Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. Although there are a number of marketing princi
Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skil
Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skil
The creative and cultural industries represent a growing and important sector in the global economy. Thriving in these industries is particularly tough and organizations face unique challenges in the
The creative and cultural industries represent a growing and important sector in the global economy. Thriving in these industries is particularly tough and organizations face unique challenges in the
The arts sector is of vital importance to the global economy and students involved in the visual arts are increasingly required to gain an understanding of the business side of the arts world. This te
The arts sector is of vital importance to the global economy and students involved in the visual arts are increasingly required to gain an understanding of the business side of the arts world. This te
The concept of strategy is often misunderstood across all industries, whilst the creative and cultural industries offer unique competitive challenges that are all the more difficult without the abilit
The concept of strategy is often misunderstood across all industries, whilst the creative and cultural industries offer unique competitive challenges that are all the more difficult without the abilit
The contemporary world is facing an unprecedented amount of continuous change and upheaval, forcing institutions of all types to rethink how they are designed and how they must now function if they ar
The contemporary world is facing an unprecedented amount of continuous change and upheaval, forcing institutions of all types to rethink how they are designed and how they must now function if they ar
Artists are creative workers who drive growth in the creative and cultural industries. Managing artistic talent is a unique challenge and this concise book introduces and analyzes its key characterist
This wide-ranging book explores the impact of marketization on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from internationa
Artists are creative workers who drive growth in the creative and cultural industries. Managing artistic talent is a unique challenge and this concise book introduces and analyzes its key characterist
