Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little t
There are several competing brands on the store shelf. What will cause the shopper to purchase one product over another? Is it the brand name, the brand-identifying image, the design of the package, t
In his 1983 classic The Poverty of Affluence, Paul Wachtel examines the psychological underpinnings of our insatiable desire for growth, and endless quest for “more”—whether in jobs, relationships, or
"As Mr. Udall's vivid narrative makes clear, the race between education and erosion, between wisdom and waste, has not run its course. . . . The nation's battle to preserve the common estate
Originally published in 1935, Somebody in Boots is writer Nelson Algren's first novel, based on his personal experiences of living in Texas during the Great Depression.
Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this lively and eye-opening expose, originally published in 1989, linguist
