Astuti, Kun Setyaning (Universitas Negeri Yogyakarta, Indonesia),McPherson, Gary G. (The University of Melbourne, Australia),Sugeng, Bambang (Universitas Negeri Yogyakarta, Indonesia),Kurniasari, Nil
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The general problem addressed in this book is a large and important one: how to usefully deal with huge storehouses of complex information about real-world situations. Every one of the major modes of
Drawn from the 11th Annual Consumer Culture Theory Conference, held in Lille, France, in July 2016, the 12 papers in this volume present research in consumer culture theory. Business, marketing, an
"Culture pervades consumption and marketing in ways that many marketing managers fail to appreciate. This book provides a comprehensive introduction to marketing management through an interpretive cul
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic
