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242筆商品,11/13頁
The Economics of Information Technology:An Introduction
作者:Hal R. Varian  出版社:Cambridge Univ Pr  出版日:2004/12/23 裝訂:精裝
The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.
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02-25006600[分機130、131]。
Strategic Management of Innovation and Design
作者:Pascal Le Masson  出版社:Cambridge Univ Pr  出版日:2010/10/31 裝訂:精裝
There is now widespread agreement that innovation holds the key to future economic and social prosperity in developed countries. Experts studying contemporary capitalism also agree that the battle against unemployment and relocations can only be won through innovation. But what kind of innovation is required and what is the best way to manage, steer and organize it? Grounded on experiences of innovative firms and based on recent design theories, this book argues that instead of relying on traditional R&D and project management techniques, the strategic management of innovation must be based on innovative design activities. It analyses and explains new management principles and techniques that deal with these activities, including innovation fields, lineages, C-K (Concept-Knowledge) diagrams and design spaces. The book is ideal for advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their p
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02-25006600[分機130、131]。
Mastering Your Organization's Processes:A Plain Guide to BPM
90折
作者:John O'Connell  出版社:Cambridge Univ Pr  出版日:2006/01/19 裝訂:精裝
Understanding and improving your organization's business processes is vital in today's economy. Using non-technical language, this book describes the importance of these processes and the internal and external forces that shape them. It then explains the kinds of computer software available for improving and managing business processes in a flexible way. Detailed case studies illustrate that successful process management depends on attention to the human, organizational and financial factors involved, as well as the strategic implications. Finally, the book gives even-handed guidance on what to look for in Business Process Management software and discusses current technical trends. With many clear diagrams and footnotes throughout, a glossary of terms and suggestions on further reading, the book enables the non-specialist reader to take a broad and informed view of business processes, free from technical imperatives. Ideal for non-technical managers, this book will also appeal to MBA a
定價:3574 元, 優惠價:9 3217
無庫存,下單後進貨(到貨天數約45-60天)
The Italian Way: Aspects of Behavior, Attitudes, and Customs of the Italians
滿額折
作者:Mario Costantino; Lawrence Gambella  出版社:Passport Books  出版日:1996/04/01 裝訂:平裝
For All Students Ideal for a variety of course, this valuable handbook helps students understand how people from every corner of Italy think, do business, and act in their daily lives.
定價:560 元, 優惠價:1 560
無庫存,下單後進貨(到貨天數約30-45天)
Second-Wave Enterprise Resource Planning Systems:Implementing for Effectiveness
作者:Graeme Shanks  出版社:Cambridge Univ Pr  出版日:2003/09/11 裝訂:精裝
The focus of this book is on the most important class of enterprise system, namely Enterprise Resource Planning (ERP) systems. Organisations typically take the decision to employ ERP systems in an attempt to streamline existing processes. Once these systems are in place, however, their success depends on the effectiveness of the implementation, and on the additional benefits that can be obtained by further leveraging the technology. In this book, the editors have assembled some of the world's best research on ERP systems, with a view to providing a foundation for second wave improvements to enterprise systems. Written primarily for managers and consultants, this book is also an ideal reference for business schools and researchers.
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02-25006600[分機130、131]。
Multinational Enterprises And The Law
作者:Muchlinski  出版社:John Wiley & Sons Inc  出版日:1999/10/28 裝訂:平裝
An ideal text for advanced undergraduate and graduate students of international business, international law and international relations, this book offers a comprehensive interdisciplinary introduction
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Strategic Management of Innovation and Design
90折
作者:Pascal Le Masson  出版社:Cambridge Univ Pr  出版日:2010/10/31 裝訂:平裝
There is now widespread agreement that innovation holds the key to future economic and social prosperity in developed countries. Experts studying contemporary capitalism also agree that the battle against unemployment and relocations can only be won through innovation. But what kind of innovation is required and what is the best way to manage, steer and organize it? Grounded on experiences of innovative firms and based on recent design theories, this book argues that instead of relying on traditional R&D and project management techniques, the strategic management of innovation must be based on innovative design activities. It analyses and explains new management principles and techniques that deal with these activities, including innovation fields, lineages, C-K (Concept-Knowledge) diagrams and design spaces. The book is ideal for advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their p
定價:2989 元, 優惠價:9 2690
無庫存,下單後進貨(到貨天數約45-60天)
Successful Catering, 3Rd Edition
作者:Splaver  出版社:John Wiley & Sons Inc  出版日:1991/04/01 裝訂:平裝
With coverage of the management of a catering business and 201 expert recipes from The Culinary Institute of America, the new edition of this well-established book is an ideal basic text for students
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Essentials Of Financial Risk Management
滿額折
作者:Horcher  出版社:John Wiley & Sons Inc  出版日:2005/04/06 裝訂:平裝
A concise introduction to financial risk management strategies, policies, and techniquesThis ideal guide for business professionals focuses on strategic and management issues associated with financial
定價:2700 元, 優惠價:9 2430
無庫存,下單後進貨(到貨天數約30-45天)
The Phaidon Atlas of 21st Century World Architecture ─ Travel Edition
滿額折
作者:Phaidon Press (COR)  出版社:Phaidon UK  出版日:2011/10/24 裝訂:平裝
A condensed version of the Phaidon Atlas of 21st Century World Architecture, this travel edition is pocket sized and portable, ideal for the holiday or business traveler. Organized geographically and
定價:897 元, 優惠價:9 807
無庫存,下單後進貨(到貨天數約45-60天)
The Market Research Toolbox ─ A Concise Guide for Beginners
作者:Edward F. McQuarrie  出版社:SAGE Publications UK  出版日:2015/07/28 裝訂:平裝
Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Researc
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Gps, Glonass, Galileo, and Beidou for Mobile Devices ― From Instant to Precise Positioning
作者:Ivan G. Petrovski  出版社:Cambridge Univ Pr  出版日:2014/06/30 裝訂:精裝
Get up to speed on all existing GNSS with this practical guide. Covering everything from GPS, GLONASS, Galileo, and BeiDou orbits and signals to multi-GNSS receiver design, AGPS, RTK, and VRS, you will understand the complete global range of mobile positioning systems. Step-by-step algorithms and practical methods provide the tools you need to develop current mobile systems, whilst coverage of cutting edge techniques, such as the instant positioning method, gives you a head-start in unlocking the potential of future mobile positioning. Whether you are an engineer or business manager working in the mobile device industry, a student or researcher, this is your ideal guide to GNSS.
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Humanistic Management ─ Protecting Dignity and Promoting Well-being
作者:Michael Pirson  出版社:Cambridge Univ Pr  出版日:2017/07/31 裝訂:精裝
In a world facing multiple crises, our foundational institutions are failing to offer effective solutions. Drawing on the emerging consilience of knowledge, Michael Pirson debunks the fundamental yet outdated assumptions of human nature that guide twentieth-century management theory and practice - as captured in the 'economistic' paradigm - and instead provides an urgently needed conceptual and practical 'humanistic' framework, based on the protection of human dignity and the promotion of well-being. By outlining the science-based pillars of this innovative system, Pirson provides a twenty first-century model for the responsible twenty first-century leader seeking sustainable ways to organize in a world of crisis. Highlighting relevant applications for research, practice, teaching and policy, this book is ideal for graduate students and professionals seeking to develop their understanding of responsible business, business ethics and corporate responsibility.
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Humanistic Management ─ Protecting Dignity and Promoting Well-Being
滿額折
作者:Michael Pirson  出版社:Cambridge Univ Pr  出版日:2017/07/31 裝訂:平裝
In a world facing multiple crises, our foundational institutions are failing to offer effective solutions. Drawing on the emerging consilience of knowledge, Michael Pirson debunks the fundamental yet outdated assumptions of human nature that guide twentieth-century management theory and practice - as captured in the 'economistic' paradigm - and instead provides an urgently needed conceptual and practical 'humanistic' framework, based on the protection of human dignity and the promotion of well-being. By outlining the science-based pillars of this innovative system, Pirson provides a twenty first-century model for the responsible twenty first-century leader seeking sustainable ways to organize in a world of crisis. Highlighting relevant applications for research, practice, teaching and policy, this book is ideal for graduate students and professionals seeking to develop their understanding of responsible business, business ethics and corporate responsibility.
定價:2144 元, 優惠價:9 1930
無庫存,下單後進貨(到貨天數約45-60天)
Microeconomics for Dummies ─ U.s Edition
滿額折
作者:Consumer Dummies (COR)  出版社:John Wiley & Sons Inc  出版日:2016/01/28 裝訂:平裝
Microeconomics For Dummies is the ideal resource for students in micro courses looking for a way to better understand and supplement their classwork. It is also perfect for readers with a general inte
定價:875 元, 優惠價:9 788
無庫存,下單後進貨(到貨天數約30-45天)
The Management Transformation of Huawei:From Humble Beginnings to Global Leadership
90折
作者:Xiaobo Wu  出版社:Cambridge Univ Pr  出版日:2022/03/24 裝訂:平裝
Huawei has become China's most prominent multinational company and a leader in the ICT sector. Given unprecedented access to the company, the authors of this book examine the management transformation of Huawei from its inception in 1987 until 2019, observing in detail not only the creation of its organizational routines but also the breaking of routines across most major functional areas: Management, Product Development, HR, Supply Chain, Finance, R&D, Intellectual Property, and International Business. 'Dynamic capabilities' are central to theories of competitive advantage and this book highlights Huawei as an ideal case study for the successful implementation of change routines and change-supporting values. The chapters cover all the major change initiatives the firm has undertaken since 1996 to import best practices from the West, with the help of consultants. The insights presented in the book will be particularly interesting for academics in the field of strategy, management, and
定價:1754 元, 優惠價:9 1579
無庫存,下單後進貨(到貨天數約45-60天)
Principles of Automated Negotiation
滿額折
作者:Shaheen Fatima  出版社:Cambridge Univ Pr  出版日:2014/10/31 裝訂:精裝
With an increasing number of applications in the context of multi-agent systems, automated negotiation is a rapidly growing area. Written by top researchers in the field, this state-of-the-art treatment of the subject explores key issues involved in the design of negotiating agents, covering strategic, heuristic, and axiomatic approaches. The authors discuss the potential benefits of automated negotiation as well as the unique challenges it poses for computer scientists and for researchers in artificial intelligence. They also consider possible applications and give readers a feel for the types of domains where automated negotiation is already being deployed. This book is ideal for graduate students and researchers in computer science who are interested in multi-agent systems. It will also appeal to negotiation researchers from disciplines such as management and business studies, psychology and economics.
定價:2579 元, 優惠價:9 2321
無庫存,下單後進貨(到貨天數約45-60天)
Telecommunication Network Economics ― From Theory to Applications
作者:Patrick Maillé  出版社:Cambridge Univ Pr  出版日:2014/03/31 裝訂:精裝
Presenting a balance of theory and practice, this up-to-date guide provides a comprehensive overview of the key issues in telecommunication network economics, as well as the mathematical models behind the solutions. These mathematical foundations enable the reader to understand the economic issues arising at this pivotal time in network economics, from business, research and political perspectives. This is followed by a unique practical guide to current topics, including app stores, volume-based pricing, auctions for advertisements, search engine business models, the network neutrality debate, the relationship between mobile operators and mobile virtual network operators, and the economics of security. The guide discusses all types of players in telecommunications, from users, to access and transit network providers, to service providers (including search engines, cloud providers or content delivery networks), to content providers and regulatory bodies. Ideal for graduate students, res
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Understanding Weightless
滿額折
作者:William Webb  出版社:Cambridge Univ Pr  出版日:2012/04/23 裝訂:精裝
Essential for getting to grips with the Weightless standard for M2M communications, this definitive guide describes and explains the new standard in an accessible manner. It helps you to understand the Weightless standard by revealing its background and rationale. Designed to make clear the context and the fundamental design decisions for Weightless and to provide a readable overview of the standard, it details principal features and issues of the technology, the business case for deployment, network performance and some important applications. This informative book guides you through the key decisions and requirements involved in designing and deploying a Weightless network. Includes a chapter on applications, explaining the relevance of the standard and its potential. Written by one of the lead designers of Weightless, this is an ideal guide for everyone involved with the standard, from those designing equipment to those making use of the technology.
定價:1429 元, 優惠價:9 1286
無庫存,下單後進貨(到貨天數約45-60天)
Networks in Social Policy Problems
作者:Balázs Vedres  出版社:Cambridge Univ Pr  出版日:2012/10/31 裝訂:精裝
Network science is the key to managing social communities, designing the structure of efficient organizations and planning for sustainable development. This book applies network science to contemporary social policy problems. In the first part, tools of diffusion and team design are deployed to challenges in adoption of ideas and the management of creativity. Ideas, unlike information, are generated and adopted in networks of personal ties. Chapters in the second part tackle problems of power and malfeasance in political and business organizations, where mechanisms in accessing and controlling informal networks often outweigh formal processes. The third part uses ideas from biology and physics to understand global economic and financial crises, ecological depletion and challenges to energy security. Ideal for researchers and policy makers involved in social network analysis, business strategy and economic policy, it deals with issues ranging from what makes public advisories effective
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
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