An illustrated discussion of the relationship between the graphic and linguistic elements of language, using familiar typographic examples from letter-writing conventions to the house style of printer
You know mathematics. You know how to write mathematics. But do you know how to produce clean, clear, well-formatted manuscripts for publication? Do you speak the language of publishers, typesetters,
What do we read when we read a text? The author's words, of course, but is that all? The prevailing publishing ethic has insisted that typography -- the selection and arrangement of type and other vis
The son of a Liverpool-based printer, John Southward (1840–1902) was a prolific writer and editor of books on the subject. He edited the Printers' Register from 1886 to 1890, and his Modern Printing: A Handbook remained a standard work for apprentice printers and compositors well into the twentieth century. This dictionary of terms employed in printing offices was one of his earlier works, initially issued as a monthly serial within the Printers' Register. The resulting high demand led to the publication of a second edition in book format in 1875. Painstakingly compiled, it covers the history and practice of typography, and gives references to other works where further information can be found. Over a century later, the technology and terminology of typesetting and printing have undergone enormous changes, but this book remains a fascinating snapshot of the British printing industry in the mid-to-late nineteenth century.
In our increasingly digital age, the compass, eraser, pencil and pen may seem like archaic choices for cutting-edge typography design; enter Handstyle Lettering, the latest from industry leader Victio
This book features examples of different types of custom-designed lettering - from digital typefaces to printed matter and handwriting - and their practical applications. When we read, our brain is decoding a series of abstract symbols and synthesising the results into complex ideas. Really, then, we see before we read.We recognise the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualise a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills.This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients an
German type and book designer Jan Tschichold (1902-1974) revolutionized modern typography through his bold, asymmetrical designs and use of sanserif typography, both inspired by the work of the Bauhau
Typography is an essential component of graphic design. Whether it provides continuity between disparate graphic elements, or acts as a solo piece, typography is as alluring and attractive as it is go
Graphic designers, typophiles, and students of the Modern Movement will welcome the reissue of this important source book. Since it was first published in 1969, it has served as the standard guide to
Written by leading design scholar Alan Bartram, this book examines the rise and evolution of the Futurists' approach to typography and graphic design, placing it within the context of contemporary art
This fully updated guide shows students how to create beautiful type for print and web with Adobe InDesign. Using practical examples, loads of tips, and sidebars to provide additional detail, author N
In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design using the concept of the ‘reading-image’ to
A graphic compendium of vintage American design and typography. Junk Type is a project driven by the passion of one man to document a disappearing aspect of American culture. Bill Rose—aka Recapturi
Typography, Referenced was named to the 2013 Outstanding Reference Sources List, an annual handpicked list from the Reference and User Services Association (RUSA, a division of the American Library As
