Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feed
With 700 million prospective consumers including about 40 per cent of the country’s middle-income group, the sheer size of India’s rural market itself speaks of its huge potentia
This book discusses the experiences of women negotiating conflict and post-conflict situations to deliver transformative peaceInspired by the vision and values of women of the South Asian Peace Networ
LIFE COMPETENCIES FOR GROWTH AND SUCCESS is a complete guide for trainers engaged in promoting life skills training and education. In today’s complex world, life competencies play a very im
With the Whole Brain Leader Development Model as its foundation, this book describes the steps that leaders need to take to become Whole Brain Leaders. Whole Brain Leaders focus on their own developme
This book is a collection of Devaki Jain’s writings and lectures related to the women’s movement in India and interventions in policy and fact base drawn from that experience. A journey of
Journalism as a discipline is becoming increasingly important today. It has to contend with new challenges such as the explosion of social media, heightened commercial competition in the mainstream me
A freedom fighter's account of India's struggle for independence.How the British came to India, slowly penetrated the sub-continent and established an empire is a story recorded by many historians but
GST and Its Aftermath: Is Consumer Really the King? takes a close look at the ongoing debate on the indirect tax reform initiative in India. It explains in simple, layperson parlance the complex
Tracing the life of Zarina Bhatty, a Muslim woman born and brought up in pre-Partition India, this memoir narrates the experiences of a woman who strove to break out of the stereotypical roles imposed
This revised edition of the well-known text provides a comprehensive and well-balanced overview of the entire spectrum of activities in merger transactions, acquisitions, and corporate restructuring p
The book is a fine blend of concepts, theories, tools, techniques and contemporary practices in HRM. Supported by the authors’ rich experience of over five decades in academics as well as in the
