International Freight Transport is a comprehensive book that coherently presents the key changes and issues in the fast moving industries of trade and transport, including regional trade groupings, em
For those seeking a clear cut guide to harnessing the mobile consumer, this 2nd edition of Mobile Marketing provides a comprehensive overview for tackling the multi-screen generation of mobile technol
This pocket (5x8") guide explains how to use podcasts to establish a corporate, commercial, or individual online presence. It gives technical information on types of equipment needed (some available f
Plenty of managers know how to interview, but few can interview well. Identifying the best candidates leads to shorter training time, greater productivity, and quicker results.Successful Interv
A distillation of Michael Armstrong's knowledge and experience, How to Manage People provides practical advice to managers and team leaders who don't have an HR department to support them. The text co
Psychometric tests are used by the majority of medium- to large-sized organizations to assess the abilities of clerical, technical, graduate and executive job candidates. There is also an increasing t
A Quick Start Guide to Google AdWords outlines the background to Google, reveals the secrets behind pay-per-click advertising and what sells online, and gives vital tips on how to create a great campa
How to Get into Medical School offers practical help and advice on applying to British medical schools. It gives applicants a clear idea of what is required and desired from applicants, real li
For applicants to British medical schools, the final step of the process is the interview, often the most challenging aspect of the selection process. Notoriously hard to prepare for, it̵
The Life in the UK Test, set by the Home Office, has to be taken and passed by anyone applying for naturalization as a British citizen or for indefinite leave to remain. An online exam, it is given t
A Quick Start Guide to Social Media Marketing shows how using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effec
Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are
Recent research suggests that conflict resolution costs UK businesses nearly £40 billion each year not to mention adverse publicity, diminishing productivity and the additional pressures tha
Talent management has been at the top of the HR agenda for the past few years. At first, talent strategies were largely directed at addressing skills shortages. But, of course, the best way to overco
“Agility” is the ability to continuously adapt to rapidly changing circumstances, while “resilience” is being able to bounce back from setbacks. Resilience is essential if a company’s benefits are to
Making Sense of Change Management is the best-selling classic text, providing a thorough overview of the subject of change for both students and professionals. Along with explaining the theory and pra
Air transportation is a vital component of the supply chain network. However, it is also extremely expensive to ship via air freight, making it essential that air operations are as efficient as possib
Due to the fierce competition among brands for a strong product placement and presentation to attract consumers, many companies are beginning to use merchandising services to help them stand out to th
Equally suitable for academic and professional courses and for those developing small businesses, this book provides 26 assignments that cover all aspects of business planning, from creating a competi
