For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. New in paperback,
Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything fr
A studio handbook of techniques, explanations and examples of successful graphic design relevant to architects – this book covers a variety of scales of graphic design, everything from portfolio desig
To communicate in a new language, you first have to gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage.The Language of Graphic Design provi
The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines.Graphic Artists Guild Handbook is the industry bible for communic
This beautifully designed little book reflects the elegance of the Art Deco period and will prove a useful and entertaining resource for modern typographers and graphic artists. In addition to demonst
Web Typography uses a foundation of typographic terminology and graphic design rules to approach the ever-changing question of effective modern website design. It uses monographs and detailed examples
This handbook aims to convey the essential principles that will enable the reader to acquire the skills necessary to be independently creative in the field of graphic design. Richly illustrated with n
This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Now updated and expanded!
Hiesinger and Marcus (Phila. Museum of Art) have assembled 400 examples of industrial and graphic design, furniture, lighting, appliances, and decorative objects (100 photos in color). Arrangement is
Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. First published in En
Advances in computer graphic technologies have inspired new efforts to understand the potential of multimedia instruction as a means of promoting human learning. In Multimedia Learning, Third Edition, Richard E. Mayer takes an evidence-based approach to improving education using well-designed multimedia instruction. He reviews 15 principles of multimedia instructional design that are based on more than 200 experimental research studies and grounded in a cognitive theory of how people learn from words and graphics. The result is the latest instalment of what Mayer calls the Cognitive Theory of Multimedia Learning, a theory introduced in previous editions of Multimedia Learning and in The Cambridge Handbook of Multimedia Learning, Second Edition. This edition provides an up-to-date and systematic summary of research studies on multimedia learning, supplemented with complementary evidence from around the globe. It is well-suited to graduate and undergraduate courses in psychology, educati
An instructive book that examines the practice of drawing for illustration through case studies and sketchbooks, written by one of the world's foremost experts and teachers on the subject. This essential handbook explores the subject of drawing for illustration in-depth, with an emphasis on drawing as a skill and fundamental language that every illustrator should master. It aims to encourage students through examples and case studies, by showcasing the often-unseen world of draughtsmanship that underpins the finished graphic.From book illustration to graphic novels, caricatures to commercial design, it draws on contemporary sketchbooks, projects and historical examples to make the connection between the practice of drawing from observation and drawing from imagination. Martin Salisbury sets out by explaining the fundamentals of this exciting discipline, before outlining the basic principles of line, tone, composition and colour through inspiring examples. Different approaches to drawin
Advances in computer graphic technologies have inspired new efforts to understand the potential of multimedia instruction as a means of promoting human learning. In Multimedia Learning, Third Edition, Richard E. Mayer takes an evidence-based approach to improving education using well-designed multimedia instruction. He reviews 15 principles of multimedia instructional design that are based on more than 200 experimental research studies and grounded in a cognitive theory of how people learn from words and graphics. The result is the latest instalment of what Mayer calls the Cognitive Theory of Multimedia Learning, a theory introduced in previous editions of Multimedia Learning and in The Cambridge Handbook of Multimedia Learning, Second Edition. This edition provides an up-to-date and systematic summary of research studies on multimedia learning, supplemented with complementary evidence from around the globe. It is well-suited to graduate and undergraduate courses in psychology, educati
