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提姆‧萊斯（Tim Reis），Google手機及社交媒體解決方案主管艾瑞克‧奎爾曼（Erik Qualman），社群媒體暢銷作家《STAMP 數位時代的新生活主義》戴夫‧可本 （Dave Kerpen），紐約時報暢銷作家《「讚」起來，開始拉攏顧客變粉絲》朗恩‧薩夫科（Lon Safko）,《看完這本再做行銷計畫!》 一致推薦 透析智慧型手機時代的行銷策略，揭露六個影響消費者的關鍵時機！ 今

This book presents the re-theorization of travel and transformation through the lens of the mobilities paradigm. It explores the complexity of factors that influence the thinking and behaviors a trave

This book examines the influence of mobile media technology on the lives of young people in East and North Asia, South East Asia and Australia. It discusses the impact information communication techno

This book examines the influence of mobile media technology on the lives of young people in East and North Asia, South East Asia and Australia. It discusses the impact that information communication t

The Post Mobile Society: from the Smart/Mobile to Second Offline forms the results of an in-depth and multilateral study on the influence of mobile media on society as well as trends of technologies a

Mobile technologies influence the way that we interact with the world, the way that we live. We use them for communication, entertainment, information and research. In education settings, there has be

Despite the massive growth of mobile technologies, very little research has been done on how these technologies influence human interaction. Most of the published work in this area focuses on technolo

The place in which we stand is often taken for granted and ignored in our increasingly mobile society. Differentiating between place and space, this book argues that place has very much more influence

How does Google sell ad space and rank webpages? How does Netflix recommend movies and Amazon rank products? How can you influence people on Facebook and Twitter and can you really reach anyone in six steps? Why doesn't the internet collapse under congestion and does it have an Achilles' heel? Why are you charged per gigabyte for mobile data and how can Skype and BitTorrent be free? How are cloud services so scalable and why is WiFi slower at hotspots than at home? Driven by twenty real-world questions about our networked lives, this book explores the technology behind the multi-trillion dollar internet and wireless industries. Providing easily understandable answers for the casually curious, alongside detailed explanations for those looking for in-depth discussion, this thought-provoking book is essential reading for students in engineering, science and economics, for network industry professionals and anyone curious about how technological and social networks really work.

A mobile artist who lives and works in Boston, Mark Davis was drawn to the act of creating as a young boy. The discovery of Alexander Calder’s work at the age of fourteen had a deep influence on Davis

In eight essays, business researchers mainly from the US examine how in-store marketing actions influence shopper decision making and choices. They address mobile technology and its role in determinin

Small in number but great in influence, mobile elites have shaped the contours of global capitalism. Today these elites continue to flourish globally but in a changing landscape. The current economic

Does kinship still matter in today’s globalized, increasingly mobile world? Do family structures continue to influence the varied roles that men and women play in different cultures? Answering with a

Does kinship still matter in today’s globalized, increasingly mobile world? Do family structures continue to influence the varied roles that men and women play in different cultures? Answering with a

Horizontal gene transfer is a major driving force in the evolution of many bacterial pathogens. The development of high-throughput sequencing tools and more sophisticated genomic and proteomic techniques in recent years has resulted in a better understanding of this phenomenon. Written by leading experts in the field, this edited volume is aimed at graduate students and researchers and provides an overview of current knowledge relating to the evolution of microbial pathogenicity. This volume provides an overview of the mechanisms and biological consequences of the genome rearrangements resulting from horizontal gene transfer, in both prokaryotes and eukaryotes, as well as overviews of the key mobile genetic elements involved. Subsequent chapters focus on paradigms for the evolution of important bacterial pathogens, including Salmonella enterica, Streptococcus pneumoniae, and Staphylococcus aureus. The influence of socioeconomic parameters in the dissemination of transferable elements,