We are on the cusp of a marketing revolution.And it is being led by you.“Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . .
In this wide-ranging and insightful analysis, Stephen Benson proposes a poetics of narrative for postmodernism by placing new emphasis on the folktale. Postmodernist fictions have evidenced a return t
In the tumultuous late 60s and early 70s, a social movement known as the "New Left" emerged as a major cultural influence, especially on the youth of America. It was a movement that embraced "flower-p
While the question of the return of cultural objects is by no means a new one, it has become the subject of increasingly intense debate in recent years. This important book explores the removal and the return of cultural objects from occupied communities during the last two centuries and analyses the concurrent evolution of international cultural heritage law. The book focuses on the significant influence exerted by British, U.S. and Australian governments and museums on international law and museum policy in response to restitution claims. It shows that these claims, far from heralding the long-feared dissolution of museums and their collections, provide museums with a vital, new role in the process of self-determination and cultural identity. Compelling and thought-provoking throughout, this book is essential reading for archaeologists, international lawyers and all those involved in cultural resource management.
Mark Schaefer, author of Return on Influence, presents his previously self-published book, The Tao of Twitter. Designed for busy people looking to improve their online presence, The Tao of Twitter off
The analysis of social classes and social relations in the second half of the nineteenth century has caused major debates among social historians. In this book, first published in 1995, Alastair Reid provides a critical summary of the different approaches to the subject, giving an account of how interpretations have developed since the 1960s, and highlighting the strengths and weaknesses of each approach. The author explains how the influence of social sciences in the 1960s led scholars to emphasise the rise to power of the bourgeoisie, and the increasing subordination of the industrial working class. Recently more detailed research has led to a return to the older historical emphasis on the persistence of aristocratic power, the increasing independence of the working classes, and the centrality of voluntary agreement in a social order based on consent. The conclusion suggests new ways in which the subject might be approached. A select bibliography allows the reader to pursue the topic
The analysis of social classes and social relations in the second half of the nineteenth century has caused major debates among social historians. In this book, first published in 1995, Alastair Reid provides a critical summary of the different approaches to the subject, giving an account of how interpretations have developed since the 1960s, and highlighting the strengths and weaknesses of each approach. The author explains how the influence of social sciences in the 1960s led scholars to emphasise the rise to power of the bourgeoisie, and the increasing subordination of the industrial working class. Recently more detailed research has led to a return to the older historical emphasis on the persistence of aristocratic power, the increasing independence of the working classes, and the centrality of voluntary agreement in a social order based on consent. The conclusion suggests new ways in which the subject might be approached. A select bibliography allows the reader to pursue the topic
Nietzsche regarded 'Thus Spoke Zarathustra' as his most important work, and his story of the wandering Zarathustra has had enormous influence on subsequent culture. Nietzsche uses a mixture of homilies, parables, epigrams and dreams to introduce some of his most striking doctrines, including the Overman, nihilism, and the eternal return of the same. This edition offers a new translation by Adrian Del Caro which restores the original versification of Nietzsche's text and captures its poetic brilliance. Robert Pippin's introduction discusses many of the most important interpretative issues raised by the work, including who is Zarathustra and what kind of 'hero' is he and what is the philosophical significance of the work's literary form? The volume will appeal to all readers interested in one of the most original and inventive works of modern philosophy.
This book analyzes the place and influence of religion in European politics. François Foret presents the first data ever collected on the religious beliefs of European decision makers and what they do with these beliefs. Discussing popular assumptions such as the return of religion, aggressive European secularism, and religious lobbying, Foret offers objective data and non-normative conceptual frameworks to clarify some major issues in the contemporary political debate.
This book is the first comprehensive study of the Reagan administration's policy toward the military dictatorship of General Augusto Pinochet in Chile. Based on new primary and archival materials, as well as on original interviews with former US and Chilean officials, it traces the evolution of Reagan policy from an initial 'close embrace' of the junta to a re-evaluation of whether Pinochet was a risk to long-term US interests in Chile and, finally, to an acceptance in Washington of the need to push for a return to democracy. It provides fresh insights into the bureaucratic conflicts that were a key part of the Reagan decision-making process and reveals not only the successes but also the limits of US influence on Pinochet's regime. Finally, it contributes to the ongoing debate about the US approach toward democracy promotion in the Third World over the past half century.
This book is the first comprehensive study of the Reagan administration's policy toward the military dictatorship of General Augusto Pinochet in Chile. Based on new primary and archival materials, as well as on original interviews with former US and Chilean officials, it traces the evolution of Reagan policy from an initial 'close embrace' of the junta to a re-evaluation of whether Pinochet was a risk to long-term US interests in Chile and, finally, to an acceptance in Washington of the need to push for a return to democracy. It provides fresh insights into the bureaucratic conflicts that were a key part of the Reagan decision-making process and reveals not only the successes but also the limits of US influence on Pinochet's regime. Finally, it contributes to the ongoing debate about the US approach toward democracy promotion in the Third World over the past half century.
Nietzsche regarded 'Thus Spoke Zarathustra' as his most important work, and his story of the wandering Zarathustra has had enormous influence on subsequent culture. Nietzsche uses a mixture of homilies, parables, epigrams and dreams to introduce some of his most striking doctrines, including the Overman, nihilism, and the eternal return of the same. This edition offers a new translation by Adrian Del Caro which restores the original versification of Nietzsche's text and captures its poetic brilliance. Robert Pippin's introduction discusses many of the most important interpretative issues raised by the work, including who is Zarathustra and what kind of 'hero' is he and what is the philosophical significance of the work's literary form? The volume will appeal to all readers interested in one of the most original and inventive works of modern philosophy.
Jason Gile argues that the ideas of Deuteronomy influenced Ezekiel’s response to the crisis surrounding the fall of Jerusalem and the Babylonian exile in significant ways, shaping how he saw Israel’s past history of rebellion against Yahweh, present situation of divine judgment, and future hope of restoration. By examining Ezekiel’s use of Deuteronomy’s language and concepts, Gile stresses that the prophet not only accepted distinctive elements of Deuteronomic theology but in some cases drew from specific texts. The main body of this volume describes Deuteronomy’s influence on Ezekiel under five main categories: Ezekiel’s language and conception of idolatry, the rise and fall of Israel in chapter 16, Ezekiel’s view of Israel’s history in chapter 20, the scattering of Israel as an image for exile, and the related motif of gathering as an image for return to the land. Gile concludes that Ezekiel’s use of its language for his messages of indictment, judgment, and hope shows that the prop
Our energy use and its consequences (including climate change) motivate some of the most contentious and complex public debates of our time. Although these issues are often cast in terms of renewable versus non-renewable energy, in reality both depend on finite Earth resources. The evolution of the Earth itself therefore offers a uniquely illuminating perspective from which to evaluate alternative pathways toward energy and environmental sustainability. Geofuels: Energy and the Earth systematically develops this perspective using informal, nontechnical language laced with humor. It is well suited to a broad readership, ranging from beginning university students to lifelong learners who are interested in how the Earth's past will influence their own future. It also provides simplified explanations of controversial topics, such as energy return on energy investment, peak oil, and fracking. The focus throughout is on building a sound physical understanding of how natural resources constra
The productivity of a business exerts an important influence on its financial performance. A similar influence exists for industries and economies: those with superior productivity performance thrive at the expense of others. Productivity performance helps explain the growth and demise of businesses and the relative prosperity of nations. Productivity Accounting: The Economics of Business Performance offers an in-depth analysis of variation in business performance, providing the reader with an analytical framework within which to account for this variation and its causes and consequences. The primary focus is the individual business, and the principal consequence of business productivity performance is business financial performance. Alternative measures of financial performance are considered, including profit, profitability, cost, unit cost, and return on assets. Combining analytical rigor with empirical illustrations, the analysis draws on wide-ranging literatures, both historical a
