他們不敏銳，也不深謀遠慮，但行事卻很果決。─永不過時的集體人性研究！─橫跨三世紀的時代精神轉變見證之作！翻譯十餘種語言版本，群體心理學的開山之作；帶你看清群眾的瘋狂、盲從、與反智行為之謎──古斯塔夫‧勒龐（Gustave Le Bon）是最早研究「群眾心理」這一概念的學人之一。他在本書精準預告，無論未來社會如何組建，人類要進入的是一個「群眾的時代」，從百年後的今日來看，群眾在政治、經濟、社會等方方面面的確是一股不可忽視的力量。如果你是必須面對選民的政治家，必須面對消費者的經理人，或是面對投資大眾的財經專家，這絕對是一本不容錯過的案牘之書。作者古斯塔夫‧勒龐（Gustave Le Bon）是最早研究群眾心理的先驅，他在書中指出，「群眾從未渴望真相。誰能為他們提供幻想，就能成為他們的主人；誰試圖摧毀他們的幻想，就會成為他們的受害者。」的確，不同於個體，群眾就像一群原始生物，當他們聚在一起時會將理性拋諸腦後，只依照當下感覺行事，即使受再高等的教育，大腦也會頓時空洞，無思考能力，只能跟著領導者的暗示行動，這就是勒龐所精準描述的「群眾」。群眾有如一群原始生物，他們會暫時將理性拋諸腦後，只依感覺行事，即使受過再高等的教育，大腦也會頓時空洞，無思考能力，盲目追隨領導者的暗示，這就是勒龐所描述的「群眾」。勒龐在書中指出，「群眾從未渴望真相。誰能為他們提供幻想，就能成為他們的主人；誰試圖摧毀他們的幻想，就會成為他們的受害者。」群眾特徵：‧衝動、容易改變與易怒‧容易受到暗示‧情感誇大與單純‧缺乏包容力、專制與保守‧道德感取決於主導者心理分析先驅學人佛洛伊德推崇為「一本實至名歸的著作」他是十九世紀享譽國際，世界一戰到二戰間，從老羅斯福到希特勒都閱讀參考的重要研究作者普林斯頓大學歷史學教授安森‧拉賓巴赫（Anson Rabinbach）給予本書很高的評價，他認為，「任何研究群眾行為、流行心理學、法西斯主義等，都應該從勒龐的作品開始。」勒龐在群體人性上的精準剖析，在社會心理學領域佔有舉足輕重的地位，對歷史上許多重量級的人物產生深遠的影響，包括心理分析之父弗洛伊德，公共關係之父伯內斯（Edward Louis Bernays）等。而在後來發生的各種社會運動中，更是可看到領導者將勒龐觀點運用的淋漓盡致，掌握群眾行為的基本邏輯，藉此激發民眾的衝動與激情。從個人的消費行為，投資者一窩蜂的追捧熱潮，甚
Big Nate is big news! A mainstay on the New York Times Best Sellers List, Big Nate is now the star of his own musical, which debuted in spring 2013. Aspiring cartoonist Nate Wright is the star of Big
Greg Pizzoli’s crowd-pleaser, The Watermelon Seed, comes alive with YOTTOY’s Kroc! Sitting upright in the softest velour with arms outstretched, Kroc’s pink felt tongue and wide-toothed smile are a su
Queenie McBear, the bossy new she-cub in town, tries to take over by putting other cubs down. But she's in for a lesson when Sister Bear decides not to give in to Queenie's peer pressure tactics.
Designed to appeal to the book lover, the Macmillan Collector’s Library is a series of beautiful gift editions of much-loved classic titles. Macmillan Collector’s Library are books to love and treasur
Arlo & Pips are back for book #2! When Pips urges Arlo to meet other crows, it's Marla―a super-smart lab crow―who Arlo wants to get to know best in this graphic chapter book series by Elise Gravel that Kirkus Reviews called "a charming treasure."Caw, caw!! Another delightful book about Arlo & Pips is on the way!The Crow Crowd is the second book in the new early graphic series from HarperAlley that Kirkus Reviews called "deceptively simple" and "a perfect match for newly independent readers." Fans of Narwhal & Jelly will be excited to know that Ben Clanton is a fan of Arlo & Pips and called it “fun and informative!" In fact, Clanton raved, "This book will FLY off the shelves!”In the first book, readers met Arlo, a crow with a big brain and an even bigger personality―and of course, his pal, Pips. Now the guys are back in The Crow Crowd, and Pips is trying to convince Arlo to make friends with some crows. Pips knows how to push Arlo in just the right way, and soon another
′Love is a possible strength in an actual weakness.′Beautiful, impulsive and spirited, Bathsheba Everdene′s fortunes are changed forever when she inherits her own farm and becomes a woman of independe
Arlo & Pips #1: King of the BirdsArlo & Pips #2: Join the Crow Crowd!Arlo & Pips #3: New Kids in the FlockIn the grand finale of Elise Gravel's graphic chapter book series that Kirkus called a charming treasure, Arlo the crow is going to be a dad! The third book in this quirky series from acclaimed author Elise Gravel is perfect for fans of Narwhal and Jelly and Castronauts.Parenting is tough--even for a genius like Arlo--but luckily he isn't alone: his partner Marla and Uncle Pips are there to help! From building a new nest and taking care of Marla while she incubates the eggs to teaching the chicks everything they need to know, Arlo has his wings full. Join Arlo, Pips, Marla, and the new chicks as they explore this next big chapter in their lives.Snappy dialogue paired with a limited color scheme that's perfect for newly independent readers, this final story has tons of amazing kid-pleasing bird facts.More praise for Arlo & Pips #1: King of the Crows: A New York Publi
The first ten Galaxy Zack books are now available in one stellar boxed set Planet hop with Zack Nelson on his galactic adventures as he makes new friends, explores a newly discovered planet, helps a d
Caught in the struggle between good and evil . . . Cassie has joined the most alluring—and deadly—in-crowd imaginable. But power comes with a price, and it's more dangerous than she knows. Torn betw
A joyously fun story about tolerance, embracing difference and speaking out against injustices from the wonderfully talented team behind Unicorn Club. The crowd started clapping and then with an "OOH!"They peeked through the entrance to get the first view Of huge bouncy sofas and soft, mossy rugsIn the brand new and fabulous HOTEL FOR BUGS!It's the grand opening of the Hotel for Bugs complete with a buffet, pool and spa - the ideal place for bugs to go on holiday. Then a SLUG turns up .. . He's much too squishy and slimy and is NOT welcome at the Hotel for Bugs.Until a small bug speaks up. A slug is no weirder than a dung beetle rolling poo or a butterfly tasting with its feet. Everybody should be welcome at the brand new and fabulous HOTEL FOR ALL!With detailed illustrations there is plenty for bug-finders big and small to spot in this beautiful, laugh-out-loud and inclusive book.Perfect for fans of Sam Lloyd's First Day at Bug School, Julia Donaldson and Yuval Zommer's The Woolly Bea
Beetle gives Stick Insect an attention-grabbing coat for his birthday - but is that what Stick Insect really wants? A delightful story about friends learning to understand each other. It's almost Stick Insect's birthday, and his fashionable friend Beetle can't wait to give him his present - a purple puffy coat! The coat draws a lot of attention and makes Stick Insect really stick out in the crowd. Beetle thinks that's terrific! He takes Stick Insect all over town, happily boasting and bragging (while Stick Insect waits behind a tree, in a pile of leaves, or under a bench).Oh, dear - maybe Stick Insect isn't as happy about the purple puffy coat as Beetle is! What can Beetle do to make Stick Insect feel more comfortable? Charming illustrations bring to life both characters' endearing struggles in this warm and humorous story about friendship and understanding each other.
Before the huge crowd that packed the cathedral square, La Esmeralda stood between two executioners. Suddenly Quasimodo, the hunchback of Notre Dame, rushed at the executioners and felled them with hi
