the management of media organizations

95折

Organizations and the Media：Organizing in a Mediatized World

作者：Pallas; Josef (Uppsala University; Sweden); Strannegard; Lars (Stockholm School of Economics; Sweden); Jonsson; Stefan 出版社：PBKTYFRL 出版日：2024/10/14 裝訂：平裝

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定價：2599 元，優惠價：95 2469

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2.

媒介管理

作者：陳萬達 出版社：揚智文化 出版日：2005/01/27 裝訂：平裝

符合需要：配合媒體現況之管理需求而編著實務導向：理論與實務兼備深入淺出：全書讓同學對媒體現狀與發展有全方位的認識經驗傳授：專訪國內六大媒體CEO，第一手經驗傳承特質培養：著重管理者之領導統御的藝術與技巧觀點前瞻：鑑今知未來，掌握媒體趨勢職業取向：可作為有志媒介組織管理工作者的參考　本書將實務發展與理論演進同時俱陳，再將國內各媒體的現況、生態做一全面性的掃描，使同學不只入門，還可以一窺堂

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定價：450 元，優惠價：95 428

3.

Organizations and the Media ─ Organizing in a Mediatized World

作者：Josef Pallas (EDT); Lars Strannegsrd (EDT); Stefan Jonsson (EDT) 出版社：Taylor & Francis 出版日：2014/07/16 裝訂：精裝

The relationship between media and the organizations they cover has changed dramatically in the last few decades, and has witnessed a huge expansion of news coverage focusing on different types of org

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4.

Media Management ― A Casebook Approach

作者：C. Ann Hollifield; Jan Leblanc Wicks; George Sylvie; Wilson Lowrey 出版社：Taylor & Francis 出版日：2015/08/19 裝訂：精裝

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases

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90折

5.

Media Management: A Casebook Approach

作者：George Sylvie; Leblanc Jan Wicks; C. Ann Hollifield; Stephen Lacy; Broadrick Sohn Ardyth 出版社：Lawrence Erlbaum Assoc Inc 出版日：2007/08/31 裝訂：平裝

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, market

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定價：2599 元，優惠價：9 2339

6.

Media Management ─ A Casebook Approach

作者：C. Ann Hollifield; Jan Leblanc Wicks; George Sylvie; Wilson Lowrey 出版社：Taylor & Francis 出版日：2015/08/19 裝訂：平裝

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases

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02-25006600[分機130、131]。

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Ai-First Healthcare: AI Applications in the Business and Clinical Management of Health

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7.

Ai-First Healthcare: AI Applications in the Business and Clinical Management of Health

作者：Kerrie L. Holley 出版社：OREILLY MEDIA 出版日：2021/05/18 裝訂：平裝

AI is poised to transform every aspect of healthcare, including the way we manage personal health from customer experience and clinical care to healthcare cost reductions. This practical book is one of the first to describe present and future use cases where AI can help solve pernicious healthcare problems.Kerrie Holley and Siupo Becker provide guidance to help informatics and healthcare leadership create AI strategy and implementation plans for healthcare. With this book, business stakeholders and practitioners will be able to build knowledge, a road map, and the confidence to support AI in their organizations--without getting into the weeds of algorithms or open source frameworks.Cowritten by an AI technologist and a medical doctor who leverages AI to solve healthcare's most difficult challenges, this book covers: The myths and realities of AI, now and in the futureHuman-centered AI: what it is and how to make it possibleHow to use various AI technologies to go beyond precision medic

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定價：3040 元，優惠價：1 3040

8.

Media Management ─ A Comparative Analysis of European and American Systems

作者：Boguslaw Nierenberg 出版社：Jagiellonian Univ Pr 出版日：2015/12/31 裝訂：平裝

This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first centu

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定價：2700 元，優惠價：1 2700

Content is King ─ News media management in the digital age

90折

9.

Content is King ─ News media management in the digital age

作者：Gary Graham; Anita Greenhill; Chris J. Vargo and Donald Shaw 出版社：Bloomsbury Academic UK 出版日：2015/10/22 裝訂：平裝

From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of

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定價：2469 元，優惠價：9 2222

90折

10.

Content is King: News Media Management in the Digital Age

作者：Gary Graham; Anita Greenhill; Chris J. Vargo and Donald Shaw 出版社：Bloomsbury Academic UK 出版日：2015/10/22 裝訂：精裝

From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of

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定價：9600 元，優惠價：9 8640

Strategic Management in the Media ─ Theory to Practice

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11.

Strategic Management in the Media ─ Theory to Practice

作者：Lucy K?狂 出版社：Sage Pubns Ltd 出版日：2017/02/04 裝訂：精裝

With the media industries facing unprecedented change and challenge from top to bottom, never has it been more vital to understand the elements of strategy and how they apply to media organizations. T

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定價：6726 元，優惠價：79 5314

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12.

Strategic Management in the Media ─ Theory to Practice

作者：Lucy K?狂 出版社：Sage Pubns Ltd 出版日：2017/01/09 裝訂：平裝

With the media industries facing unprecedented change and challenge from top to bottom, never has it been more vital to understand the elements of strategy and how they apply to media organizations. T

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定價：2356 元，優惠價：79 1861

13.

Social Media Management ― Technologies and Strategies for Creating Business Value

作者：Amy Van Looy 出版社：Springer Verlag 出版日：2015/09/24 裝訂：精裝

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how

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14.

Evaluating Media Richness in Organizational Learning

作者：Albert Gyamfi (EDT); Idongesit Williams (EDT) 出版社：Business Science Reference 出版日：2017/08/14 裝訂：精裝

"This book provides relevant theoretical frameworks and the latest empirical findings on the current form of knowledge management in organizations, facilitated by current Information and communication

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The Politics of Crisis Management ─ Public Leadership Under Pressure

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15.

The Politics of Crisis Management ─ Public Leadership Under Pressure

作者：Arjen Boin 出版社：Cambridge Univ Pr 出版日：2016/11/30 裝訂：平裝

Crisis management has become a defining feature of contemporary governance. In times of crisis, communities and members of organizations expect their leaders to minimize the impact, while critics and bureaucratic competitors make use of social media to blame incumbent rulers and their policies. In this extreme environment, policymakers must somehow establish a sense of normality, and foster collective learning from the crisis experience. In the new edition of this uniquely comprehensive analysis, the authors examine how strategic leaders deal with the challenges they face, the political risks and opportunities they encounter, the pitfalls they must avoid, and the paths towards reform they may pursue. The book is grounded in decades of collaborative, cross-national and multidisciplinary case study research and has been updated to include new insights and examples from the last decade. This is an original and important contribution from experts in public policy and international security

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定價：1559 元，優惠價：9 1403

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16.

The Politics of Crisis Management ─ Public Leadership Under Pressure

作者：Arjen Boin 出版社：Cambridge Univ Pr 出版日：2016/11/30 裝訂：精裝

Crisis management has become a defining feature of contemporary governance. In times of crisis, communities and members of organizations expect their leaders to minimize the impact, while critics and bureaucratic competitors make use of social media to blame incumbent rulers and their policies. In this extreme environment, policymakers must somehow establish a sense of normality, and foster collective learning from the crisis experience. In the new edition of this uniquely comprehensive analysis, the authors examine how strategic leaders deal with the challenges they face, the political risks and opportunities they encounter, the pitfalls they must avoid, and the paths towards reform they may pursue. The book is grounded in decades of collaborative, cross-national and multidisciplinary case study research and has been updated to include new insights and examples from the last decade. This is an original and important contribution from experts in public policy and international security

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定價：3769 元，優惠價：9 3392

Information Assurance Handbook ─ Effective Computer Security and Risk Management Strategies

90折

17.

Information Assurance Handbook ─ Effective Computer Security and Risk Management Strategies

作者：Corey Schou; Steven Hernandez 出版社：McGraw-Hill Osborne Media 出版日：2014/07/22 裝訂：平裝

A clear, actionable blueprint for securing the vital information and IT services of global organizations of all sizesInformation Assurance Handbook provides an overall strategy for safeguarding your o

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定價：2774 元，優惠價：9 2497

18.

Challenging Leadership Stereotypes Through Discourse ― Power, Management and Gender

作者：Cornelia Ilie (EDT); Stephanie Schnurr (EDT) 出版社：Springer Verlag 出版日：2017/09/04 裝訂：精裝

This multidisciplinary volume brings together wide-ranging empirical research that goes behind the scenes of diverse organizations dealing with business, politics, law, media, education, and sports to

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Free Expression, Globalism and the New Strategic Communication

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19.

Free Expression, Globalism and the New Strategic Communication

作者：Monroe E. Price 出版社：Cambridge Univ Pr 出版日：2014/12/31 裝訂：平裝

Vast changes in technologies and geopolitics have produced a wholesale shift in the way states and other powerful entities think about the production and retention of popular loyalties. Strategic communication has embraced these changes as stakes increase and the techniques of information management become more pervasive. These shifts in strategic communications impact free speech as major players, in a global context, rhetorically embrace a world of transparency, all the while increasing surveillance and modes of control, turning altered media technologies and traditional media doctrines to their advantage. This book exposes the anxieties of loss of control, on the one hand, and the missed opportunities for greater freedom, on the other. 'New' strategic communication arises from the vast torrents of information that cross borders and uproot old forms of regulation. Not only states but also corporations, nongovernmental organizations, religious institutions, and others have become part

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定價：1689 元，優惠價：9 1520

20.

Free Expression, Globalism, and the New Strategic Communication

作者：Monroe E. Price 出版社：Cambridge Univ Pr 出版日：2014/12/31 裝訂：精裝

Vast changes in technologies and geopolitics have produced a wholesale shift in the way states and other powerful entities think about the production and retention of popular loyalties. Strategic communication has embraced these changes as stakes increase and the techniques of information management become more pervasive. These shifts in strategic communications impact free speech as major players, in a global context, rhetorically embrace a world of transparency, all the while increasing surveillance and modes of control, turning altered media technologies and traditional media doctrines to their advantage. This book exposes the anxieties of loss of control, on the one hand, and the missed opportunities for greater freedom, on the other. 'New' strategic communication arises from the vast torrents of information that cross borders and uproot old forms of regulation. Not only states but also corporations, nongovernmental organizations, religious institutions, and others have become part

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02-25006600[分機130、131]。

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英雄聯盟奧術🔥

三民年度暢銷TOP100

毛澤東的親密戰友

滄海桑田

制度基因

不肯沉默的公雞

強者破局

瓊瑤

2025觀光行銷日曆

原子少年II寫真

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三民網路書店 / 搜尋結果

搜尋條件

Organizations and the Media：Organizing in a Mediatized World

媒介管理

Organizations and the Media ─ Organizing in a Mediatized World

Media Management ― A Casebook Approach

Media Management: A Casebook Approach

Media Management ─ A Casebook Approach

Ai-First Healthcare: AI Applications in the Business and Clinical Management of Health

Media Management ─ A Comparative Analysis of European and American Systems

Content is King ─ News media management in the digital age

Content is King: News Media Management in the Digital Age

Strategic Management in the Media ─ Theory to Practice

Strategic Management in the Media ─ Theory to Practice

Social Media Management ― Technologies and Strategies for Creating Business Value

Evaluating Media Richness in Organizational Learning

The Politics of Crisis Management ─ Public Leadership Under Pressure

The Politics of Crisis Management ─ Public Leadership Under Pressure

Information Assurance Handbook ─ Effective Computer Security and Risk Management Strategies

Challenging Leadership Stereotypes Through Discourse ― Power, Management and Gender

Free Expression, Globalism and the New Strategic Communication

Free Expression, Globalism, and the New Strategic Communication