Market research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink
Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process – from plannin
Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be
Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can b
"Consumer Insight" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focu
This new and updated 8th edition of the classic Filmmakers and Financing by Louise Levison gives you easy-to-follow steps for writing an investor-winning business plan for independent films. Complete
This definitive guide to developing renewable energy CDM projects in Latin America - the largest market on the doorstep of the United States - provides business leaders, investors, project developers
Family secrets come to light in this dark, comedic crime caper set in Taipei during the annual Mid-Autumn Festival. In Taiwan, the Mid-Autumn Festival is a time for prioritizing family. When 25-year-o
Welcome to Unknown Pleasures, a food stand in Taipei's night market named after a Joy Division album, and also the location for a big-hearted new mystery set in the often undocumented Taiwan.August is
Budgeting and scheduling are easy in principle but hard in practice. The successful producer has a solid plan for juggling dozens of activities and costs while retaining the flexibility to cope with t
Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise?In Crowdso
Everyone has something to promote. Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure. But how do you rise above the noise?
Written by leading market risk academic, Professor Carol Alexander, Value-at-Risk Models forms part four of the Market Risk Analysis four volume set. Building on the three previous volumes this book
